SCIENS SOFTWARE TECHNOLOGIES LLP

Challenge

The client, a leading construction firm operating across two major locations, had a heavy multi-page website with extensive JavaScript dependencies and poor loading performance. The site suffered from low organic visibility, unoptimized content, and technical SEO issues that limited crawlability and rankings. With high industry competition and inconsistent keyword performance, the client needed a complete SEO + content marketing strategy to improve discoverability, domain authority, and traffic.

Solution

We redesigned and optimized the website structure for speed, crawl efficiency, and user experience, addressing core JS loading issues and form responsiveness. A comprehensive SEO and content strategy was implemented, targeting 50+ high-intent keywords across both locations and two new service regions added mid-project. Our focus was on on-page optimization, technical SEO fixes, content alignment, and link-building to strengthen authority and ranking consistency.

Result

Within three months, the website achieved a 2x increase in organic traffic and significant keyword ranking improvements — 20+ keywords ranked #1, another 20+ in the top 10, and remaining 10 in positions 11–20. The site’s Domain Authority (DA) improved steadily, enhancing overall trust and search visibility. This resulted in higher-quality inbound leads, stronger brand credibility, and sustained organic performance in an increasingly competitive market.

Challenge

The client’s Google Ads account was highly unstructured, with over 30 active campaigns, 100+ web pages, and multiple lead forms spread across different sections of the site. There was no defined goal hierarchy or conversion tracking setup, which led to wasted budget, inconsistent lead quality, and limited visibility into ROI. The key challenge was to restructure the account to achieve goal-oriented lead generation and quality traffic growth while maintaining efficiency across diverse campaigns.

Solution

We performed a complete account audit and restructuring, introducing goal-based segmentation and conversion tracking using both primary (lead form submissions) and secondary goals (website engagement & call interactions). The existing campaigns were reorganized into thematic ad groups aligned with user intent. We optimized ad copies, keywords, and landing page mappings while implementing Smart Bidding, Audience Targeting, and Performance Max campaigns for scalability.

Result

The optimized account structure delivered 2x increase in website traffic and generated over 400+ qualified leads within the campaign period. Click-through rates improved by 65%, cost per lead reduced by 35%, and conversion tracking provided real-time insights across multiple funnels. The client achieved a measurable improvement in ROI and sustained lead flow across all major service categories, transforming a fragmented ad setup into a goal-driven performance engine.