Search Engine People

Challenge

SUBARU competitors have become increasingly aggressive in their Search efforts by bidding against SUBARU Model terms, often on a broad modified basis which increases costs significantly. Given budget constraints we had to create a sustainable approach to decreasing the amount of spent.

Solution

Phase 1 – Setup: SEP implemented “Observe Only” audiences for all SUBARU Model Search efforts. Phase 2 – Analyze: SEP worked alongside Google to complete a “Co-Search” study which provided insight into which competitors are most often serving ads against SUBARU. Phase 3 – Bid Modification Testing

Result

We were able to leverage Audience Targeting and Bid Modifications to reduce spend and improve budget use. 77% decrease in average CPC for people classified as In-Market for SUBARU 21% increase in percentage of New Sessions 32% increase in spend behind people not identified as In-Market for SUBARU

Challenge

The Discovery Channel website faced technological issues and as a result many pages over 6 months old had still not yet been indexed by search engines. Discovery Channel’s goal was to resolve the technological issues and increase the amount of traffic to the Canadian website.

Solution

To resolve this situation, Search Engine People developed a search engine marketing strategy and an actionable SEO plan that included an integration of on-page organic optimization with social media. And the creation of a comprehensive blog strategy to help Discovery reach a wider audience.

Result

The search engine marketing strategies generated by Search Engine People were a tremendous success: ​ - Unique visitors increased by 70% YoY.​ - YoY organic search traffic increased by 112.4% ​ - Pages indexed by search engines increased by 4150% from 400,000 to over 17 million in one year.

Challenge

Cineplex was looking to increase revenue however with the diversification of Cineplex offerings, each product would need its own strategic direction and considerations. In addition, the solution we implemented needed to consider multiple products while accurately tracking cross-device behaviour.

Solution

We developed campaigns to promote premium products/content, focusing budget on more profitable audiences. We implemented cross-device tracking and had Cineplex whitelisted for Store Visit conversions. This allowed us to measure/optimize for conversions and measure ROI for in-theatre purchases.

Result

The campaign resulted in a 42% higher ROAS, a second campaign targeting SCENE members delivered a 15% increase. Our campaigns and advanced measurement tools revealed consumer behaviour and trends. We discovered: 20% of users used multiple devices, and 66% of users searched online but paid in person.