Spindogs

Challenge

DS Smith had proved PPC could generate strong leads and brand awareness in the UK. The next step was harder. As activity expanded into Romania, Italy, Iberia, Germany and France, DS Smith needed a more consistent way to scale campaigns across markets. Conversion volume was not enough. The business needed to understand which leads were commercially relevant, which campaigns were creating real opportunities, and how PPC was contributing to growth.

Solution

Spindogs helped DS Smith build a more consistent, data-led PPC model across Europe. This included standardised campaign structures, tailored landing pages, stronger tracking, clearer governance and lead qualification shaped by sales feedback. The work connected campaign data with indicators of commercial intent, so DS Smith could judge performance by lead quality and business value, not just conversion numbers.

Result

DS Smith saw more than a fourfold increase in qualified submissions across the PPC programme. Lead quality improved, with fewer lower-value enquiries and stronger alignment to commercial criteria. In Romania, 176 signed contracts were reviewed over 12 months with marketing influencing 10% of all signed contracts. *Budget and and duration of activity based on Romania market*

Challenge

phs Group needed a stronger platform for sustainable digital growth. Technical debt and a fragmented search strategy were limiting performance, with a 67% site health score and average search position in the mid-30s. We became the safety net through a complex restructure, supporting their 2025 digital revenue target.

Solution

We focused on the foundations needed for sustainable growth. First, we rebuilt phs.co.uk’s technical SEO, fixing 404s, improving indexing and boosting page speed. This lifted site health to 91%. Then, using Houston, our keyword research tool, we shaped a data-led content plan around high-impact phrases. On-page optimisation strengthened relevance, authority and search visibility, giving phs a cleaner platform for growth.

Result

By focusing on the fundamentals, we exceeded baseline expectations for 2025/26. Average search position improved by 60%, climbing from 36.8 to a peak of 14.78, while organic clicks rose by 113% at peak. A faster, clearer site maintained a 70–72% engagement rate, showing traffic quality as well as volume. The overhaul also drove over £350,000 in organic revenue and supported thousands of new leads and phone clicks.