Square Marketing

Challenge

Alpego SPA is a company based in the province of Vicenza that designs and produces machinery for agricultural production. The objective they set for us is "a new perception of the brand and increased online presence". The challenge of the project is to increase the perceived value of the brand in the digital environment by strengthening the online presence, through an integrated digital marketing strategy.

Solution

The solution implemented consists of an inbound marketing strategy that allows you to attract strangers, accompany them on a journey of brand discovery, until they become ambassadors. This is a wide-ranging project that has seen extensive analysis, involving various areas of the company, from marketing to sales to training, and is designed to develop over a three-year period.

Result

+103% organic traffic to the website in the first six months since go-live.

Challenge

Alunova is a solid reality in the province of Verona that operates in the window and door sector. After 15 years of activity, the company has decided to undertake a journey with Square Marketing to redefine its visual identity to relaunch the brand in all its declinations.

Solution

Starting from the study and creation of the new logo and brand manual, we brought the elements of the past into a contemporary dimension. The chosen payoff, “Frame the open space”, is linked to the concepts of innovation and international brand. The guidelines of the manual were declined in the communication on social channels, in the creation of the website and SEO optimization and in the design of the stand with which Alunova participated in the Klimahouse fair in Bolzano

Result

“The final result today gives us a brand that reflects our values consolidated over time, the potential yet to be expressed and our future objectives”. Michele Gobbi, CEO Alunova Srl

Challenge

Mani sul cuore is the unbranded project of Polytech Italia, a communication portal whose aim is to spread verified scientific information on the health and well-being of the female body.

Solution

Polytech Italia approached Square Marketing from the beginning, with the aim of starting a project whose communication, both through the web portal and on social channels (Facebook, Instagram, Youtube and Linkedin), was consistent with the mission of the initiative: correct information to women on the health and beauty of their breasts, in contrast to the fake news increasingly present in feeds and social pages.

Result

Since we launched the site in May 2021, we’ve reached 7,415 users, with an average engagement duration of 50 seconds. Some of the best-performing pages include an article on possible complications of the Covid-19 vaccine after cosmetic surgery, a piece on the cost of cosmetic surgery, an in-depth article on exercise and décolleté beauty, and a feature on breast beauty and tanning.