The Human Side SRL

Challenge

A historic Mercure hotel and luxury event venue in Bari — needed two things simultaneously: a richer, more differentiated digital presence for each business unit (hotel, corporate events, private events), and a full automation of internal workflows to reduce manual workload on the sales and operations team.

Solution

We are rebuilding the WordPress site with independent, self-managed sections for each business unit. In parallel, we implemented a complex ERP/CRM handling lead management, automated document generation, booking integration with Accor platforms, and synchronization with Calendar and TeamUp for space and event management. All graphic outputs — digital and print — follow a unified brand identity. Strategic KPI reporting is delivered monthly.

Result

Ongoing multi-year engagement. The CRM/ERP system significantly reduced manual administrative hours for the sales team, enabling a sharper focus on client acquisition. Brand narrative is now clearly differentiated across business units, with a measurable improvement in consistency across all digital touchpoints. Total engagement value: €38k+.

Challenge

A leading Italian market research firm, needed ongoing development and maintenance of Itaca — their proprietary platform for collecting and analyzing product/service feedback on behalf of corporate clients. They also needed a partner capable of building white-label versions of the platform for large companies and public institutions.

Solution

We took full ownership of Itaca's development roadmap: feature updates, maintenance, performance optimization, and new module integration. In parallel, we built custom white-label versions of the platform for corporate and public-sector clients, adapting the architecture to each client's specific data collection and reporting requirements. CRM integration and KPI tracking were included across all deployments.

Result

Stable, ongoing partnership with zero platform downtime during our management period. Multiple white-label instances successfully delivered to structured clients. Scenari's team can focus entirely on analysis and client relationships while we handle all technical evolution. Total engagement value: €63k+.

Challenge

Italy's leading tourist entertainment company needed to attract hundreds of young seasonal workers each year across Italy and Croatia, competing in a market where traditional HR methods were losing effectiveness with Gen Z talent. The brand also needed to maintain a fresh, on-trend image to stay competitive with prestigious hotel chains.

Solution

We designed a multi-year digital expansion plan built around two pillars: three WordPress recruiting portals (one Italian, one dedicated to recruiting, one bilingual Croatian/English) and a full paid media strategy running on Meta, TikTok, Spotify, and Google Ads. A sophisticated CRM-driven email marketing system was integrated directly with the recruiting portals to automate candidate nurturing. Organic social management ran in parallel across Instagram, Facebook, LinkedIn, and TikTok.

Result

Ongoing collaboration since 2019 — one of our longest-running partnerships. The digital recruiting system replaced traditional HR methods as the primary talent acquisition channel, generating a consistent pipeline of qualified seasonal candidates year over year across Italy and Croatia. Total engagement value: €143k+.