Uncovered

Challenge

The client, a UK-based B2B services company, relied heavily on inbound leads but struggled with inconsistent volume from Google Ads. Previous campaigns suffered from high CPAs, poor keyword intent alignment, and budget leakage on non-converting searches. The goal was to increase qualified leads while reducing wasted spend.

Solution

We rebuilt the Google Ads account around high-intent commercial keywords, refined match types, and introduced negative keyword controls. Ad copy was rewritten to better qualify users upfront, and conversion tracking was improved to focus on genuine leads rather than soft actions.

Result

Within three months, cost per lead reduced by 42% while lead volume increased by 67%. Conversion rates improved significantly, and spend was reallocated toward top-performing campaigns, delivering more predictable and scalable lead generation without increasing overall budget.

Challenge

An ecommerce brand was struggling to scale Meta Ads profitably. Rising CPMs and ad fatigue were driving down return on ad spend, while audience targeting had become too broad. The objective was to stabilise performance and improve revenue efficiency without increasing monthly ad spend.

Solution

We refreshed creative with product-led static and video assets, restructured campaigns around clear funnel stages, and tightened audience segmentation. Retargeting was rebuilt to prioritise high-intent users, supported by ongoing creative testing and performance optimisation.

Result

Return on ad spend increased by 58%, while revenue from Meta Ads grew by 41% over the campaign period. CPA reduced consistently as creative performance improved, delivering sustainable growth without increasing media spend.

Challenge

The client is a travel-focused website operating in a highly competitive search landscape. Organic visibility was limited due to weak authority, inconsistent keyword coverage, and a lack of high-quality referring domains. The primary goal was to significantly increase organic search traffic over 12 months without relying on paid media, while building sustainable, long-term growth through SEO.

Solution

We delivered a structured SEO and link-building strategy focused on scalable growth. This included keyword-led content support, digital PR and editorial link acquisition, and authority building through relevant, high-quality travel and lifestyle publications. Activity was prioritised around pages with clear traffic potential, supported by ongoing performance tracking and refinement.

Result

Over a 12-month period, organic search sessions increased by 568%, growth was driven primarily by organic search visibility improvements, demonstrating strong ROI from sustained SEO and link building activity.