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Valve+Meter Performance Marketing
Indianapolis, Indiana, United States
50-249
2017
We use the term “performance marketing” when we talk about our focus on customer acquisition. We don’t believe marketing is performing until it delivers a definite, consistent flow of new business for you. Until your marketing efforts achieve that predictable flow, your marketing spend is not as accountable as it should be.
At Valve+Meter, we believe in accountable marketing and transformational results.
We manage two core variables with you: the flow of new business and the cost of each increment of new business.
The “Valve” manages the appropriate rate of new business for your operations capacity. We set our pricing on the “Metered” results we generate, not the activities we pursue.
Our suite of marketing services is based upon the concept of tests. Each test – across all paid, owned and earned media touchpoints – is designed to capture buyer intent across the customer journey.
Through fully-integrated, personalized campaigns and experiences, we turn this intent into conversions (and then into revenue).
Among the services we provide are:
We recently had the opportunity to partner with Valve+Meter on a strategically demanding RFP engagement, and their team proved to be exceptional collaborators throughout the process. As with any high-stakes project, we encountered some complexity along the way—but the way Valve+Meter approached those moments—with professionalism, clear communication, and calm confidence—stood out. Their ability to manage client dynamics while staying focused on outcomes made the collaboration both smooth and highly productive. This was a B2B brand with layered messaging and performance goals, and Valve+Meter brought a level of strategic thinking and openness that elevated the entire process. They were thoughtful partners, welcomed constructive input, and made space for us to deliver our best work which was a small part of their broader effort. We’re genuine fans of their approach and eager to work with them again. —Robert Manigold, PROOF
We recently partnered with Valve + Meter through their 'ThinkFirst Process', and are thrilled with their results-driven approach. I found the Valve + Meter team to be highly professional and experts in their field. I look forward to working with the agency as our SEO partner. I am highly confident Valve + Meter will not only be a tremendous partner, but a key growth enabler for us as a company.
We've been working with Valve & Meter as our marketing partner for a couple months now, and they've been fantastic so far. The team has been incredibly attentive and responsive — always patient with my many questions and quick to provide helpful guidance. While we're still waiting for some campaigns to go live (like LSA and PPC), the process has been smooth and well-communicated so I'm excited to see the results. They've also done a great job updating our website — it's cleaner and much more aligned with our brand. Excited to keep moving forward with them!
If you're looking for a transparent, results-based marketing solutions partner, V&M should be considered. This team of experts is great to work with and will look out for your best interests/investments.
An incredibly talented and professional crew. V+M has brilliance to spare. Hire with confidence.
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