VATIK Marketing

Challenge

Coradi Contracting had previously hired an outside SEO company but saw little to no progress after several months of work. Despite investing time and resources, their website was not gaining visibility for high-value search terms, most importantly “bathroom remodeling in Virginia Beach.” Their goal was clear: secure top-of-page rankings on Google for local remodeling keywords and drive qualified leads that would turn into real projects.

Solution

To turn things around, our team focused on both the structure and authority of Coradi Contracting’s website. We redesigned several key pages to improve user experience, enhance Google crawlability, and strengthen the depth and relevance of on-page content. This ensured the site was not only more engaging for visitors but also better aligned with search engine ranking signals. At the same time, we built high-quality backlinks from trusted local authority sites to boost domain credibility and rein

Result

Within months of implementing the new strategy, Coradi Contracting achieved top organic rankings, consistently holding the #1–#2 positions on Google for “bathroom remodeling in Virginia Beach.” This surge in visibility translated directly into qualified leads and new projects. As a result, the company expanded rapidly, growing from three production crews to seven and more than doubling in size.

Challenge

Solid Structures, a local Virginia Beach pool company, was investing thousands of dollars each month into PPC campaigns that were poorly managed and lacked a proper structure. Their ads were targeting irrelevant keywords such as “roofing” and “siding,” which wasted valuable budget and failed to generate leads for their pool services. The company needed campaigns that focused exclusively on their core offerings and delivered qualified traffic that would convert into projects.

Solution

VATIK Marketing partnered with Solid Structures to rebuild their digital strategy from the ground up. We redesigned their homepage to better highlight their pool services and improve conversion rates, ensuring ad traffic would land on a page built to generate inquiries. At the same time, we developed an entirely new set of PPC campaigns optimized for pool-related keywords. Each ad was structured to maximize clicks from qualified prospects while eliminating wasted spend on irrelevant search terms

Result

The changes delivered immediate impact. Solid Structures cut out wasted ad spend and saw a surge in traffic tied directly to pool services. With a stronger homepage and tightly focused PPC campaigns, the company shifted from losing money on bad keywords to consistently generating quality leads in their market. This alignment of budget, message, and campaign structure gave Solid Structures a reliable system for growth and positioned them to dominate the local pool industry.

Challenge

AB Homes was struggling with an outdated, poorly functioning website that did not work on mobile devices. At the same time, they wanted to attract more buyers from the Norfolk area and needed a marketing approach that would connect with the right audience. The goal was clear: position AB Homes as an appealing choice for families and individuals looking for homes outside the city.

Solution

As a Norfolk-based marketing company, VATIK understood the local demographic and buyer motivations. We developed a targeted set of Meta advertising campaigns that showcased AB Homes as the ideal solution for those seeking more space and a lifestyle beyond the city. By combining strong creative with precise audience targeting, the ads resonated with prospective buyers and consistently highlighted the value of AB Homes’ properties.

Result

The campaign quickly proved successful, meeting the benchmark of selling over 15 homes per year. More importantly, it created a sustainable lead source that continues to drive qualified buyers to AB Homes. The combination of updated messaging, strategic ad placement, and a deep understanding of the Norfolk market positioned AB Homes as a trusted homebuilder and a compelling option for those looking to move out of the city.