VisiaLocal

Challenge

Bébé Tendances needed to increase the visibility of its e-commerce site for personalized baby products in France and Switzerland. The project required clarifying the brand's positioning, improving product understanding by Google and AI search engines, correcting several inconsistencies between the two markets, and preparing an environment optimized for SEO, geo-optimization, and Google Merchant Center integration.

Solution

VisiaLocal restructured the site's semantic and technical SEO: architecture, content, headings (Hn), product pages, structured data, images, and EEAT signals. The work also focused on positioning for "Swiss craftsmanship/personalization," consistency between France and Switzerland, Google Merchant Center integration, company data, and optimization for Google Search and AI-powered search engines.

Result

VisiaLocal has been supporting Bébé Tendances with SEO, GEO, and AEO since early September 2026. Since the start of this collaboration, Google impressions have increased from approximately 50–65 per day to over 100–120 per day on the best days, representing a growth of nearly 100%. A peak of almost 145 impressions represents a roughly 150% increase compared to the level observed at the beginning of the collaboration. Clicks now reach up to 5 per day, compared to typically 0 to 2 previously.

Challenge

Amnesia, a local business in Gujan-Mestras, needed to strengthen its local visibility by showcasing several activities offered under one roof: bar/tobacco shop, vape products, e-liquids, CBD, and services. The challenge was to structure this offering for Google and AI-powered search engines, while targeting local searches around Gujan-Mestras and the Arcachon Basin.

Solution

VisiaLocal deployed a Local, GEO, and AEO SEO strategy combined with the creation of a website optimized for local search and AI. Semantic architecture by activity, local content, FAQs, Schema.org, entity signals, EEAT, and NAP consistency were implemented using the Google Business Profile ecosystem to clearly connect the establishment, its activities, and its catchment area.

Result

Amnesia now has a structured digital ecosystem to strengthen its local visibility on Google and AI search engines. August 2026 vs. July 2026: • Google calls: +67.5% • Website visits: +66% • Google Business Profile interactions: +20.8% • Directions: +9.5% • Website clicks: +9.7% • Keywords detected: +63.6% Data collected and analyzed by VisiaLocal from Google Business Profile, Analytics, and Semrush.

Challenge

SO CBD needed to develop a consistent digital presence between its website and its two Parisian boutiques, located in the 18th and 11th arrondissements. The challenge was to increase the visibility of each establishment in local search results while maintaining a unified brand identity, easily understood by Google, Google Maps, and AI-powered search engines.

Solution

VisiaLocal developed the local, geographic, and average SEO strategy for the SO CBD website and its two locations: semantic optimization, local content and signals, Google Business Profile, consistency of company information, structured data, images, and entity signals. The strategy connects each store to its geographic area while strengthening the brand and its website.

Result

SO CBD Paris 11: Strong Growth in Local Visibility. VisiaLocal's SEO, GEO, and AEO support for SO CBD Paris 11 shows significant growth between August 2025 and August 2026: 173 interactions (+94.4%), 34 calls (+100%), and 79 requests for directions (+43.6%). The most significant increase was in clicks to the website: 60, representing a 252.9% increase in one year. These Google results reflect greater visibility and, above all, more concrete actions.