Vizion Interactive

Challenge

Rapidly establish organic visibility for a nationally recognized restaurant brand on a new domain Recover lost search equity following a forced domain migration with no redirect capability Strengthen local visibility and engagement across individual restaurant locations Stabilize and optimize digital presence amid changing vendors and platforms Ensure accuracy and consistency across websites, listings, and discovery platforms

Solution

After Buca di Beppo lost its legacy domain, Vizion rebuilt its organic presence on dineatbuca.com with a local-first strategy. We optimized Google Business Profiles, restructured location pages, audited backlinks, improved menu data accuracy, and used Microsoft Clarity to refine navigation and CTAs. These efforts helped drive a 36% increase in organic sessions and a 309% increase in booking clicks.

Result

Despite launching on a brand-new domain, Buca di Beppo quickly surpassed key benchmarks from its legacy site. Comparing September 2024 to September 2025, the brand saw 36% more Google organic sessions, 32% more Google Business Profile “Get Directions” clicks, and a 309% increase in booking clicks, creating strong momentum for continued growth.

Challenge

The goal was to increase qualified organic leads for Summers PHC across select service areas while strengthening local search visibility for both established and newly launched markets. Vizion focused on building authority without duplicating location content, excluding out-of-scope markets, and improving on-site user experience to support stronger conversion performance.

Solution

Vizion strengthened local visibility through optimized business profiles, citation building, and localized service-area information. A comprehensive SEO audit addressed technical issues, duplicate content, and toxic backlinks, helping double search visibility and impressions in the first month. The strategy also included seasonal content, expanded service-area relevance, enhanced schema and FAQs, and stronger conversion paths.

Result

Localized rankings, organic traffic, and business listing performance improved significantly across targeted locations, driving lead growth at a faster rate than traffic increases alone. 34% increase in organic new users (Feb–Nov) YoY 43% increase in organic sessions (Feb–Nov) YoY 52% increase in organic leads (Jan–Nov) YoY

Challenge

Increase qualified lead volume for Cavco’s nationwide dealer network. Drive more inbound phone calls and online Request Info submissions. Improve month-over-month and year-over-year campaign performance. Increase lead generation while improving cost efficiency.

Solution

In a highly competitive manufactured housing market, Vizion focused on expanding reach while improving lead efficiency. The strategy included Performance Max, new intent-driven creative, increased phone visibility, refined bidding and keyword targeting, negative keyword sculpting, structured testing, and expansion into new campaign types to generate incremental lead growth.

Result

From 2024 to 2025, Cavco increased leads by 78.12% while decreasing cost per lead by 33.46%. Even with an 18.40% increase in spend, lead efficiency improved significantly, demonstrating that the campaigns could scale without sacrificing cost efficiency. Sustained performance gains gave Cavco the confidence to increase advertising investment further, positioning digital advertising as a primary growth driver for its nationwide dealer network.