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Medina, Ohio, United States
1-9
2024
Many healthcare practices rely on a digital presence that was built years ago and never meaningfully updated. As search behavior, competition, and patient expectations evolve, these digital assets slowly stop performing often without the practice realizing why growth has slowed.
A common issue we see with small and mid-sized healthcare practices is dependence on microsites. These are thin, templated websites often provided by third-party vendors, listing services or referral networks. While they may offer a quick online footprint, microsites typically lack ownership, flexibility, strong SEO foundations, and long-term scalability. They rarely rank well, provide little differentiation, and make it difficult for practices to control their brand, content, or patient journey.
Web Pulse Media helps move beyond microsites and underperforming websites by building and maintaining assets they fully own, assets designed to grow with the practice. We focus on creating strong local visibility, clear messaging, and websites that accurately reflect the quality of care being delivered and convert visitors into patient inquiries.
We understand the realities of healthcare operations. Providers and practice managers spend their time managing staff, schedules, and patient care. They shouldn’t also have to worry about Google Business Profile accuracy, local rankings, outdated website content, or technical issues holding them back. Our role is to remove that burden and ensure your digital foundation remains accurate, competitive, and effective.
Our services are intentionally focused to support long-term growth:
Every engagement begins with an evaluation of your existing digital assets, local competition, and patient search behavior. We prioritize technical accuracy, strong local signals, and conversion-focused design so your online presence works as a reliable growth tool—not a static brochure or rented microsite.
Our goal is to ensure your digital presence supports your practice quietly and consistently in the background, while you stay focused on patient care.
We offer a complimentary website and local SEO audit to identify gaps, opportunities, and practical next steps—no pressure, no obligation.
1 client has recently hired this agency using our platform.
$4,500
2021
12 months
Challenge
The overarching marketing company for the franchise was not doing an ideal job in generating inbound leads for the business. Focusing mostly on SEO, but without a great strategy for handling "micro" sites. The owner was not generating enough business to keep his field staff busy.
Solution
Knowing that we could not separate the website, we decided to focus on paid search, LSA and local SEO. Custom PPC campaigns (which we never automate and review weekly for optimization), great leads coming from Local Service Ads and consulting on how to properly manage their GBP led to great results.
Result
With quality campaign management we have produced a PPC conversion rate on average to 18%. Averaging 25 LSA leads per month and increasing Local Map rankings by 70%. These results helped create their need to hire twice as many field staff, and increase gross monthly revenue by over 80%



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