What Works Global

Challenge

Ron Finemore Transport (RFT) struggled with high recruitment costs, spending $261 per applicant, leading to $400,000+ in wasted marketing spend annually. With 900+ staff and high turnover, RFT needed a steady flow of drivers but faced ineffective marketing, poor targeting, and an underperforming hiring funnel. Traditional job boards and broad campaigns weren’t yielding quality candidates, making it difficult to scale hiring while controlling costs and efficiency.

Solution

A digital-first recruitment strategy was launched, shifting from traditional job boards to data-driven digital campaigns. Targeted ads, SEO, and retargeting improved reach, reducing inefficiencies. A New Zealand campaign tapped into new driver talent, supported by a custom landing page with relocation benefits. All budgets were centralized, optimized, and tracked for better performance, and RFT’s internal team was upskilled to sustain long-term hiring improvements.

Result

The CPA dropped from $261 to $23, saving $400,000+ annually. Monthly applications increased by 290+, improving hiring consistency. The New Zealand campaign brought in high-quality drivers interested in relocating, expanding RFT’s talent pool. Data-driven budget allocation enhanced efficiency, while internal team training ensured long-term success. The streamlined recruitment process reduced hiring costs, improved application quality, and positioned RFT for sustained workforce growth.

Challenge

Geocon needed a modern, high-impact website to reinforce its position as a leading national developer. Their existing site lacked engagement, interactive features, and investor appeal. To attract local and international investors, the new website required an interactive Canberra map, improved sales tracking, and a refined brand vision. The challenge was to create a functional, visually compelling, and data-driven platform that aligned with Geocon’s growth strategy.

Solution

A vision-driven website refresh was developed in collaboration with Geocon’s leadership team. A dynamic interactive map showcased key developments, enhancing investor engagement. Salesforce Marketing Cloud integration provided real-time sales data tracking. The website was built on an intuitive CMS, ensuring staff could easily manage content. Security updates and ongoing support were implemented to maintain site stability, ensuring long-term digital success.

Result

The new website elevated Geocon’s digital presence, reinforcing its leadership position. The interactive Canberra map improved investor engagement, making development sites more accessible and visually appealing. Salesforce integration enabled seamless sales data tracking, enhancing marketing efficiency. The intuitive CMS empowered staff, reducing reliance on developers. With ongoing security updates, Geocon now has a high-performing, scalable website that supports long-term growth.

Challenge

Site Skills Training (SST) required a modern, automated website and efficient marketing management to optimize their $1 million annual marketing budget. The company needed to integrate multiple systems, including HubSpot and Axcelerate, while improving course management and lead generation. With 300+ courses, SST sought to automate operations, boost conversions, and drive revenue growth while enhancing cross-channel marketing efficiency.

Solution

A new, automated website was developed with HubSpot and Axcelerate integrations, streamlining course management. Digital, print, and outdoor marketing campaigns were optimized, ensuring strategic budget allocation. A centralized system enhanced data tracking and lead nurturing. The website was rebuilt with advanced automation, reducing manual effort while enhancing user experience, making course discovery and enrollment seamless.

Result

The new website and marketing strategy led to a 200% increase in conversions, with a 14% year-on-year revenue boost. Automation reduced workload, improving internal efficiency. SST’s outsourced marketing team optimized the $1 million budget, ensuring better ROI across digital, print, and outdoor advertising. With a scalable, high-performance system, SST is now positioned for continued growth and success.