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What Works Global

What Works Global

We find what works, and deliver on it.
4.9

Canberra, Australian Capital Territory, Australia

10-49

2024

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Who We Are

Based in Canberra and Brisbane, we are a leading digital transformation and growth consultancy with over a decade of experience helping businesses across Australia enhance their operational efficiency and overall performance.

Our team of industry experts specialises in identifying digital innovation opportunities and implementing strategies that drive measurable results.

We understand that digital transformation is more than just adopting new technologies—it’s about integrating them seamlessly into business operations to create long-term, sustainable growth.

Whether a company is looking to optimise workflows, improve customer engagement, or leverage advanced data insights, we provide end-to-end support to guide them through the process.

Our Approach to Digital Transformation

We follow a structured yet flexible approach to digital transformation that adapts to each client’s unique needs. Our process includes:

Strategic Planning & Digital Roadmap Development

  • Conducting in-depth business analysis to identify strengths, weaknesses, and opportunities.
  • Evaluating current digital infrastructure to identify inefficiencies.
  • Aligning technology adoption with business goals to ensure maximum ROI.
  • Creating a detailed roadmap to guide the implementation of digital initiatives.

Technology Implementation & Integration

  • Deploying automation tools to streamline workflows and enhance efficiency.
  • Implementing cloud-based solutions for scalability and cost savings.
  • Leveraging AI-driven analytics to enhance decision-making processes.
  • Enhancing CRM and customer engagement strategies with digital solutions.
  • Strengthening cybersecurity measures to protect data and ensure compliance.

Continuous Optimisation & Performance Monitoring

  • Using data-driven insights to measure and refine digital strategies.
  • Training employees to seamlessly adapt to new digital tools.
  • Conducting regular assessments to ensure sustained efficiency.
  • Offering ongoing support and iterative improvements based on evolving market needs.
Budget per project
$1,000 - $5,000
Project duration
  • Starting from 3-6 months
Geographic focus
  • Australia
Languages
  • English
Success stories

Challenge

Ron Finemore Transport (RFT) struggled with high recruitment costs, spending $261 per applicant, leading to $400,000+ in wasted marketing spend annually. With 900+ staff and high turnover, RFT needed a steady flow of drivers but faced ineffective marketing, poor targeting, and an underperforming hiring funnel. Traditional job boards and broad campaigns weren’t yielding quality candidates, making it difficult to scale hiring while controlling costs and efficiency.

Solution

A digital-first recruitment strategy was launched, shifting from traditional job boards to data-driven digital campaigns. Targeted ads, SEO, and retargeting improved reach, reducing inefficiencies. A New Zealand campaign tapped into new driver talent, supported by a custom landing page with relocation benefits. All budgets were centralized, optimized, and tracked for better performance, and RFT’s internal team was upskilled to sustain long-term hiring improvements.

Result

The CPA dropped from $261 to $23, saving $400,000+ annually. Monthly applications increased by 290+, improving hiring consistency. The New Zealand campaign brought in high-quality drivers interested in relocating, expanding RFT’s talent pool. Data-driven budget allocation enhanced efficiency, while internal team training ensured long-term success. The streamlined recruitment process reduced hiring costs, improved application quality, and positioned RFT for sustained workforce growth.

Challenge

Geocon needed a modern, high-impact website to reinforce its position as a leading national developer. Their existing site lacked engagement, interactive features, and investor appeal. To attract local and international investors, the new website required an interactive Canberra map, improved sales tracking, and a refined brand vision. The challenge was to create a functional, visually compelling, and data-driven platform that aligned with Geocon’s growth strategy.

Solution

A vision-driven website refresh was developed in collaboration with Geocon’s leadership team. A dynamic interactive map showcased key developments, enhancing investor engagement. Salesforce Marketing Cloud integration provided real-time sales data tracking. The website was built on an intuitive CMS, ensuring staff could easily manage content. Security updates and ongoing support were implemented to maintain site stability, ensuring long-term digital success.

Result

The new website elevated Geocon’s digital presence, reinforcing its leadership position. The interactive Canberra map improved investor engagement, making development sites more accessible and visually appealing. Salesforce integration enabled seamless sales data tracking, enhancing marketing efficiency. The intuitive CMS empowered staff, reducing reliance on developers. With ongoing security updates, Geocon now has a high-performing, scalable website that supports long-term growth.

Challenge

Site Skills Training (SST) required a modern, automated website and efficient marketing management to optimize their $1 million annual marketing budget. The company needed to integrate multiple systems, including HubSpot and Axcelerate, while improving course management and lead generation. With 300+ courses, SST sought to automate operations, boost conversions, and drive revenue growth while enhancing cross-channel marketing efficiency.

Solution

A new, automated website was developed with HubSpot and Axcelerate integrations, streamlining course management. Digital, print, and outdoor marketing campaigns were optimized, ensuring strategic budget allocation. A centralized system enhanced data tracking and lead nurturing. The website was rebuilt with advanced automation, reducing manual effort while enhancing user experience, making course discovery and enrollment seamless.

Result

The new website and marketing strategy led to a 200% increase in conversions, with a 14% year-on-year revenue boost. Automation reduced workload, improving internal efficiency. SST’s outsourced marketing team optimized the $1 million budget, ensuring better ROI across digital, print, and outdoor advertising. With a scalable, high-performance system, SST is now positioned for continued growth and success.

Our clients
Canberra, Australian Capital Territory, Australia agency What Works Global helped Red Rooster grow their business with SEO and digital marketing
Canberra, Australian Capital Territory, Australia agency What Works Global helped GEOCON grow their business with SEO and digital marketing
Canberra, Australian Capital Territory, Australia agency What Works Global helped Fight Centre grow their business with SEO and digital marketing
Canberra, Australian Capital Territory, Australia agency What Works Global helped Australian Government grow their business with SEO and digital marketing
Canberra, Australian Capital Territory, Australia agency What Works Global helped Australian National University grow their business with SEO and digital marketing
Canberra, Australian Capital Territory, Australia agency What Works Global helped Ronfinemore Transport grow their business with SEO and digital marketing
Reviews

5

The average rating is based on reviews from both Google Maps and Semrush.
Kailey Tonini
on
Jun 30, 2025

What Works were amazing to work with for the University of Canberra's local research impact showcase: Life of a CBRn, which launched in late-2024. Shooby, Eamon and the team were incredible translating our physical installation exploring how UC research impacts the lives of Canberrans into a digital experience. The team's attention to detail was impressive and reassuring, and their accommodation of our requirements and turnarounds for the assets they needed was greatly appreciated. They gave us options to fit our ambitions and budget, and delivered without a hitch. Thank you, What Works!

Zak Farag
on
Mar 20, 2025

All I can say about What Works is that they truly understand what works. I approached Shooby, their Managing Director, needing urgent front-end development support for Psyquility, an evidence-based software platform designed to support the neurodivergent community in high stress environments. Despite a tight timeframe over the holiday period, their team not only took on the challenge but delivered ahead of schedule, two weeks early to be precise. Because of What Works, we were able to launch our pilot and onboard our first paying customers, an achievement that would not have been possible without them. Beyond their technical expertise, What Works went above and beyond with exceptional communication, care, and dedication to our success. Their involvement felt less like an external agency and more like a true partner invested in our growth. If you’re looking for support in software development, marketing, business growth, or branding, I cannot recommend What Works enough.

Deval Pandya
on
Mar 12, 2025

Like many businesses, I was searching for a marketing agency to help with our digital marketing needs – and that’s how I found What Works. We initially partnered with them for our recruitment advertising for New Zealand, and their expertise quickly earned them the contract for the Australian market as well. What sets the What Works team apart is their friendly and approachable nature. They simplify complex data, making it easy to understand and act on. Their cooperative approach makes you feel comfortable exploring new strategies, even those you might not have considered before. One of the biggest challenges with agencies is post-contract support, but What Works excels in this area. They don’t just provide a service, they become an extension of your team. Communication is seamless, priorities are addressed promptly, and work is always delivered within the agreed timeline. Most importantly, they focus on real results, helping you achieve a strong ROI. I highly recommend working with this talented, data-driven, and genuinely invested team. The name says it all – What works truly knows what works best for you!! - Digital Marketing Specialist at Ron Finemore Transport

Moirah Diana
on
Jun 26, 2025

I worked with What Works Global on a project with Vanuatu Meteorology and Geo-Hazards Department(VMGD) for their new website and new VMGD weather app. This team of WWG are young vibrant, diligent and very very patient, ensuring that all VMGD team is on board every step of the way on building the website to app to finish. Highly recommended. Thank you What Works Global.

Levu Boaz
on
Jun 26, 2025

"As Director of the Vanuatu Meteorology and Geo-Hazards Department (VMGD), I would like to commend the team at What Works for their exceptional contribution to strengthening our digital presence. Their work in designing and delivering the new VMGD website and mobile app has significantly improved how we communicate early warnings, weather updates, and geo-hazard alerts to the public and stakeholders, both nationally, regionally and internationally. The solutions they delivered are not only technically sound and user-friendly but also thoughtfully tailored to the needs of our communities, emergency partners, and climate-sensitive sectors. Their team demonstrated professionalism, responsiveness, and a genuine understanding of the Pacific context, especially Vanuatu context throughout the project. Thanks to What Works, VMGD is now more accessible, visible, and effective in fulfilling our mission to protect lives and build resilience. We are proud of this partnership and highly recommend their services to any organization seeking reliable and innovative digital development support, especially NMHSs."

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