Workbench SEO

Challenge

Brian's previous SEO company was out of state. He wanted somebody local who understood the area and would build pages around his business.

Solution

We started with an extensive interview highlighting his core services. Since he wanted kitchen, bathroom, and deck work, we put heavy emphasis on those pages and prioritized those services outside the website, too, including on his Google Business Profile. We are now on a weekly cadence where we interview him after every job. We get the details, photos, keywords to target, reviews, and proof, then turn them into new content.

Result

Brian Myers, owner: "I just got 5 more jobs last week from you guys, I can barely keep up. I am running 14 hour days, do you have anyone I can hire?"

Challenge

We built NookLocal, our own home search site for the Greater Philadelphia area, to earn real estate referral traffic. Competing with Zillow, Redfin and Realtor.com for keywords such as "homes for sale near me" was unlikely, so we took a different approach.

Solution

We went after long-tail, bottom-of-the-funnel keywords to build authority and trust, with content people cared about beyond home searches: a guide to Doylestown, PA, the best public swimming pool in Bucks County, hidden gem restaurants in Bucks County, the best value school districts in PA and a PA tax calculator. The site pairs local listings with property taxes, school data and area guides.

Result

NookLocal grew from 48 clicks a month to over 1,000, and more and more people use it every month.

Challenge

Cosmos's previous SEO company was unable to generate leads at all for them. After 12 months of no traction, they wanted to speak with a local SEO company and found us via AI search.

Solution

We worked backwards from their ideal customer and identified the many journeys a customer can go through to arrive at a search for countertops near them, then built content around those journeys. We surfaced offers and coupons that were never being utilized, added a text widget and focused on conversion rate optimization across the site, making it as easy as possible for customers to reach Cosmos.

Result

Early in the relationship, we have already started to generate meaningful business, and Cosmos has a beautifully designed website to show off to their clients. Noula Karagiorgos: "We have seen such a difference with how customers communicate with us and it's all thanks to the platforms Alex recommended."