WpSEO.it - Consulenza SEO e Digital Marketing

Challenge

After migrating to a new website, the client lost over 85% of its organic traffic. 301 redirects were missing, and the new domain lacked the authority of the previous one. The site had excellent rankings for high-volume keywords, which had now plummeted. The goal: regain visibility, restore SEO performance, and increase sales of high-quality artisanal barbecues and rotisseries.

Solution

We recovered and redirected the historical URLs to the new pages using 301 redirects, performed a comprehensive SEO audit and fixed critical issues, optimized content for product pages and key categories, and implemented structured data. At the same time, we launched Google Ads Search and Display campaigns, and optimized the free Google Merchant listings to maximize visibility and qualified traffic.

Result

The site surpassed its pre-migration performance in less than a year. Between May 2022 and May 2023: ✅ +609% estimated traffic ✅ +192% keywords on the first page ✅ +158% total keywords in the top 50 The recovery was so significant that it won the 2023 National "Best SEO Test" Award for best SEO migration case. Idea Ferro is now among the leading sites for searches on barbecues and accessories for professional and home cooking.

Challenge

The client, specializing in recumbent bicycles and sustainable mobility vehicles, had a website lacking SEO optimization, with very few rankings and virtually no organic traffic. The goal was to increase the brand's online visibility and boost sales of recumbent bicycles and trikes, both in Italy and international markets, starting virtually from scratch and without a recognized brand in the industry.

Solution

We performed a technical and semantic SEO audit, identifying opportunities in the "recumbent bike" niche. We optimized the main categories in Italian and English, integrated structured data, and launched Google Ads Search, Display, and Discovery campaigns. The project also included optimizations on Google Merchant and targeted creatives to reach users interested in sustainable mobility and cycle tourism.

Result

In just a few months, the site has experienced exponential growth: ✅ +9,500% keywords on the first page ✅ +2,870% total keywords ✅ +36,900% organic traffic The positioned keywords have gone from 10 to over 280 in just a few months, with more than 120 in the Top 100 and 24 in the Top 10. The site has become a point of reference in its niche, with a constant increase in contacts and sales thanks to the mix of technical SEO, strategic content and targeted advertising.

Challenge

Filtrading, a company part of the Bosio Group, was looking for greater visibility for its website and an increase in qualified leads in the B2B sector of technical and synthetic yarns. The challenge was positioning itself for highly vertical keywords in a niche and informative market, where it needed to educate the target audience. The goal was to strengthen the brand as a reference for rayon, nylon, and polyester yarns and improve its organic positioning.

Solution

We conducted a technical and semantic SEO audit, resolved structural issues, and optimized the main pages, focusing on vertical and high-intent commercial keywords. We then developed informative content for each type of yarn, capturing user requests and responding to the industry's informative SERPs. Rich Snippets and markup were integrated to improve visibility in organic results and strengthen the site's authority.

Result

In just a few months, the site has achieved exponential growth, positioning itself as a reference point in the technical textile sector: ✅ +1400% keywords on the first page ✅ +344% total keywords ✅ +3748% organic traffic The keywords positioned in the Top 50 have increased from 3 to 258. The new content strategy has allowed us to generate highly profiled traffic and relevant B2B leads, contributing to the consolidation of Filtrading's online presence as an innovative industrial brand.