Semrush Agency Partners logo
Zeo

Zeo

Award-winning Global Digital Marketing&SEO Agency
4.6

Istanbul, Istanbul, Turkey

Ankara, Ankara, Turkey

London, England, United Kingdom

50-249

2012

Open agency’s LinkedInOpen agency’s InstagramOpen agency’s X

Zeo is an award-winning digital marketing and SEO/GEO agency model that blends deep technical expertise with Generative AI. Our work sits where engineering meets search: log file analysis, crawl budget optimization, entity-based content architecture and the emerging discipline of Generative Engine Optimization. Founded in 2012, we have spent more than a decade making brands findable, and we now apply the same rigor to a landscape where visibility is decided by what models cite, not only by what ranks.

Founded in 2012, we have evolved beyond traditional service delivery into a holistic ecosystem. We don’t just navigate the digital landscape; we shape it.

As the organizers of Digitalzone, the largest digital marketing conference in Eastern Europe and MENA, and the creators of icerik.com, an AI-native content creation platform, we sit at the intersection of marketing, data and innovation.

Our "AI-First" methodology empowers brands to dominate search results and maximize ROI through advanced SEO, Performance Marketing, and Data Analytics. This visionary approach has been recognized globally, earning us prestigious accolades at the European Search Awards, US Search Awards, and MENA Search Awards (including 'Best Large SEO Agency').

Our portfolio includes global leaders such as PepsiCo, Pegasus, Amazon, BMW, Allianz, Red Bull, PwC and Decathlon.

Budget per project
Starting from $2,500
Project duration
  • Any
Geographic focus
  • United Kingdom
  • United States
  • Turkey
Languages
  • English
  • Turkish
  • Arabic
Success stories

Challenge

Insurance is one of the most competitive and heavily regulated verticals in SEO. Strict rules on content language limited conventional performance optimizations. A 9.3% market contraction in motor insurance and rising cost pressure made efficient, sustainable organic growth a priority. The site also carried technical debt across indexing, duplicate content and crawl efficiency, while search behaviour shifted rapidly toward AI-generated results, making adaptation to the new ecosystem critical.

Solution

We addressed technical SEO, content strategy and on-site optimization together. n8n automations accelerated recurring technical checks across indexing, duplicate content and crawl efficiency, while AI-assisted quality control kept content accurate and up to date at scale. On the content side, we built user intent-based frameworks, strengthened the internal linking structure and applied entity-based optimization, targeting both conventional search results and AI-powered answers.

Result

SEO visibility +56.9%. Organic sessions +15.1%. Total organic clicks +25%. Mobile average ranking reached the top 10, securing first-page presence. Motor insurance category visibility +75%. LLM-sourced sessions +12.5% annually. Delivered while the motor insurance market contracted 9.3%. Period: Nov 2024 – Mar 2026. Data from GA4, Google Search Console and third-party SEO tools; AI and LLM traffic analysed via relevant session and interaction touchpoints.

Need more information?

Need more data before you can make a decision and reach out to an agency? Please share your thoughts and suggestions by dropping a line at agencies@semrush.com

Agencies in Istanbul, Istanbul, Turkey

It takes about 3 minutes.