Zeroten Oy

Challenge

The company could not be found online except by searching for the name. When searching for services, there was no visibility at all. No paid advertising.

Solution

We created an SEO and content plan for the client, with the aim of getting around 20 selected terms into the top 10 search results. The words were chosen from a client perspective, not directly based on service names or search volumes. We started to do digital marketing.

Result

Inbound leads began to flow in. About 6 months after starting the project, half of the selected search terms appeared on the first page of searches, and all of the terms specified appeared on at least the second page. Project is still up and some adjustments are made on monthly bases.

Challenge

The changed operating environment and intensified competition demanded a change in the marketing strategy. Organic visibility on non-brand searches was at a low level, and website traffic and sales were generated by paid advertising online and in traditional mass media.

Solution

We created a new brand message, marketing objectives and a guiding marketing strategy, based on multichannel digital marketing, content marketing and search engine optimisation instead of traditional mass advertising.

Result

Average monthly ROI 746%. Company's best net growth in years. Traffic to the website based on selected keywords increased by around 200%. The click-through rate for paid advertising dropped by about 40%.

Challenge

The municipality's new areas had no distinctive features other than their location. The areas were not well known and the municipality's brand needed a boost.

Solution

We created a completely new concept and brand message. For the launch, we created a holistic marketing plan that combined communication and marketing.

Result

ROI 28000%. The concept and advertising slogan created was adopted by consumers and remained alive after the campaign.