2Marketing

Challenge

Canada MedLaser needed a scalable digital strategy to increase qualified patient inquiries across multiple clinic locations while competing in a highly saturated medical aesthetics market. Organic visibility was inconsistent, paid traffic costs were rising, and previous marketing efforts failed to generate predictable, high intent leads. The goal was to improve local search rankings, increase lead volume, and reduce cost per acquisition without sacrificing lead quality.

Solution

2Marketing implemented a full funnel growth strategy combining local SEO, Google Ads optimization, and conversion focused landing pages. We rebuilt location based SEO structures, optimized service pages for high intent keywords, improved technical SEO, and launched tightly controlled paid search campaigns targeting treatment specific queries. Conversion tracking was refined, ad copy was tested continuously, and landing pages were optimized to improve call and form submission rates.

Result

Within 9 months, Canada MedLaser achieved a 170% increase in qualified leads, significantly improved local rankings across key treatment keywords, and reduced cost per lead by over 35%. Multiple locations began generating consistent inbound patient inquiries, with SEO and paid media working together to deliver predictable growth and long term visibility.

Challenge

SharpLight, a high end aesthetic device provider and treatment center, faced challenges driving consistent, high quality patient inquiries across competitive cosmetic treatment categories. Their organic visibility was limited, paid campaigns lacked efficiency, and conversion rates were inconsistent, resulting in high cost per lead. SharpLight needed a cohesive digital strategy that would boost visibility, attract qualified prospects, reduce acquisition costs, and increase overall bookings across

Solution

2Marketing implemented an integrated growth strategy focused on local SEO enhancements, targeted paid advertising, and conversion focused website optimization. We restructured on-page SEO for key service pages, launched localized keyword campaigns, improved technical site health, and crafted tightly refined Google Ads audiences with strategic bid and copy optimization. Conversion tracking was rebuilt to capture form submissions and phone calls, and landing pages were optimized based on behaviora

Result

Over the 8 month engagement, SharpLight saw a significant uptick in qualified leads, increased first-page rankings for priority treatment terms, and measurable improvements in conversion performance. Paid media efficiency improved as cost per lead dropped substantially, while organic channel growth delivered a rising share of inbound inquiries. The combined approach created predictable lead flow, stronger brand presence in target markets, and noticeably higher return on marketing spend.

Challenge

Epic Cycles needed to grow online sales and improve organic visibility in a competitive ecommerce landscape, where major bike brands dominate search results. Their website was receiving traffic but not converting at the level needed to drive sustainable revenue growth, and paid ad costs were rising with limited return. The primary goal was to improve search engine rankings for high intent purchase keywords, increase qualified ecommerce traffic, and strengthen overall brand presence online.

Solution

2Marketing implemented a combined SEO and paid media strategy tailored to Epic Cycles’ business model, focusing on ecommerce optimization, keyword expansion, and performance scaling. We performed in-depth keyword research to align product pages with search intent, optimized category and product page content, improved technical SEO elements, and structured Google Ads campaigns to target high-intent shoppers with optimized bidding and smart audience segmentation.

Result

Over the 12-month engagement, Epic Cycles saw a marked improvement in ecommerce performance and search visibility. Organic rankings for priority purchase keywords increased significantly, driving a sustained rise in qualified search traffic. Paid campaign efficiency improved with a lower cost per acquisition, and overall ecommerce sales grew by a measurable margin month over month. The integrated strategy delivered predictable growth in online orders and strengthened Epic Cycles’ position.