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Rio do Sul, State of Santa Catarina, Brazil
10-49
2011
From the factory floor to industrial marketing.
Abraind is an agency from Santa Catarina founded by two partners, Anderson and Luiz.
Anderson began his career in the agricultural equipment industry as a foundry model maker and has held various roles in the industry since 1998.
After graduating in Production Engineering, he worked in the engineering and commercial areas – in the latter, he was responsible for preparing and coordinating the technical and commercial proposals for the equipment that the industry designed, manufactured, and installed. However, he always wanted to be an entrepreneur. In 2012, he founded Labra with Luiz, which became Abraind in 2023.
Luiz began studying Electromechanics at the age of 17. At the time, he started as an operator on the floor of a metallurgical factory in the auto parts industry, one of the most important schools in his professional journey.
He took on roles in quality control and metrology and participated in the award-winning project at the FIESC CNI Innovation program. He discovered an interest in marketing and completed his degree in the field in 2006. With an entrepreneurial spirit and experience in marketing for the machinery industry, he founded Labra with Anderson in 2012, and continues his mission at Abraind.
Client business size
Budget per project
$5,000 - 10,000
Project duration
More than 6 months
Geographic focus
Brazil
Languages
English
Portuguese
Industries
Success stories
Mormaii Bikes
$5,000
2017
22 months
Challenge
Mormaii Bikes needed to increase e-commerce sales and strengthen its digital presence. The company had started selling on marketplaces and its own e-commerce site, but needed to improve traffic generation, leads, and online conversions.
Solution
Abraind structured a complete Inbound Marketing strategy, involving: • Definition of buyer personas • SEO optimization of the e-commerce site • Creation of a blog and technical content • Landing pages and rich content • Marketing automation and email marketing • Investment in paid media and remarketing • Structuring of lead generation and nurturing
Result
After 8 months of implementation: • +105% increase in website traffic • +56% growth in sales • Significant growth in the lead base • Increase in unique users and visitors • Significant conversion rates on landing pages and email campaigns
JE Elevators Accessibility
$5,000
2021
160 months
Challenge
JE Elevadores had great market potential, but needed to expand its digital presence and structure processes for the continuous generation of business opportunities. There was also a need to organize the sales process and improve the management of opportunities generated online.
Solution
Abraind implemented an industrial Inbound Marketing strategy, including: • Production of technical content for SEO • Lead generation through digital channels • Structuring of a marketing funnel • Implementation of CRM for opportunity management • Integration between marketing and the sales process
Result
• 40% of sales originated from opportunities generated by Inbound Marketing • 346% ROI in 24 months • Significant growth in organic traffic • More keywords ranking on the first page of Google • Recurring generation of monthly business opportunities
ABB (ABBN: SIX Swiss Ex)
$9,999
2022
36 months
Challenge
ABB sought to expand the generation of business opportunities through digital channels. The challenge lay in structuring digital marketing strategies capable of attracting potential customers and generating qualified leads for the company's distribution channel and marketplace.
Solution
A strategy was implemented based on the production of relevant content and digital materials aimed at attracting leads and generating sales opportunities. The strategy involved landing pages, technical materials, and lead generation campaigns integrated into the digital funnel.
Result
• 2,500 business opportunities generated • Increase in revenue of approximately R$ 200,000 • Strengthening of the lead generation process in the digital channel
Reviews
Tive a oportunidade de participar de uma aula com Luiz Alexandre Wagner, a quantidade de conhecimentos valiosos compartilhados foi impressionante. A abordagem prática e a profundidade dos conteúdos demonstram o alto nível de expertise da equipe.
Equipe completamente capacitada e multidisciplinar sempre pronta para nos ajudar da melhor forma. Por maior que tenha sido o desafio devido ao nosso segmentos extremamente específico, sempre se mostraram dispostos a aprender e entender o nosso negócio como se fizessem parte da empresa.
Empresa competente, Luiz Alexandre super atencioso, prestativo, profissional e pessoa excelente.
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How it works
Tell us about your needs and describe your problem, so the agency understands what you want to achieve.
The agency will contact you shortly and suggest how they can help.
Send your brief to several agencies to maximize your chances of finding the right one.
Filling in the brief does not oblige you to hire anyone.
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