Acquisit

Challenge

We aimed to grow YSL Beauty's email database while enriching audience pools used for targeting paid media platforms. Our goal was to leverage Saudi National Day and build a localized and innovative led generation campaign to combat creative fatigue, boost engagement, and drive higher performance.

Solution

The campaign introduced a native questionnaire format directly within Meta Lead Ads, creating an interactive experience that proved far more engaging than any traditional lead generation format. We combined cultural relevance with a playful user journey with a short National Day-themed quiz. We leveraged Meta’s ecosystem with campaigns optimized for CPL across Facebook and instagram. All leads collected through the activation were automatically synchronized with the brand’s CRM.

Result

We implemented an A/B testing framework with two creative variations and analyzed questionnaire completion rate, CTR, and CPL performance. The results demonstrated the impact of local relevance and interactivity: this activation contributed to 90% of all leads collected during September and achieved a 92% lower CPL compared to previous lead-generation activity, going from $4.35 when only BAU and Partnership ads were live to $0.33. Engagement also surged, with a CTR increase of 270%.

Challenge

Almanea, a leading electrical appliances seller in Saudi Arabia, suffered a drop in organic traffic after changing its content management system. They reached out to Acquisit to restore their lost traffic on their newly migrated website, with a bespoke technical SEO strategy, and to improve their SEO performance in the long term.

Solution

We applied 301 redirects from the old URLs to their corresponding destinations on the new website. This approach is crucial for transferring page authority and historical Google data, minimizing the risk of losing visibility and rankings. Then we conducted a keyword research, created content for each product page title and description, and established internal linking. The strategy was always aligned with the insights gained from the research and Almanea's business objectives.

Result

The combination of our technical & content strategies created an opportunity for the website to rank on non-branded highly searched terms and less reliant on branded terms. 60% of the previous traffic was recovered within the first two months. March, which includes the pre-Ramadan period, marked the sixth month of our collaboration and the best-ever month for Almanea regarding SEO. We achieved the highest and most favorable position to date in terms of non-branded traffic and keyword rankings.

Challenge

We partnered with L'Oréal Paris ME to boost their SEO for the upcoming Ramadan season and improve their website traffic and engagement. It was crucial to understand the audience's behavior throughout Ramadan and creating tailored content.

Solution

We used Google Keyword Planner & SEM rush to compile a list of all keywords associated with our client's brand, content, and products. Then we selected 5-8 topics based on those keyword guided by three main factors: high search volume, commercial relevance, and the competitive landscape. Later we created material is not only compelling but also optimized according to technical SEO guidelines. Also, we optimized the URL structure and identifying internal links to improve the page authority.

Result

We hit traffic numbers of +500 clicks a month and ranked for strategic keywords. We also observed a traffic distribution, and instead of being concentrated only on the homepage, visitors were now engaging with more pages. We took L'Oréal's SEO performance during Ramadan to new heights by combining our skills in content creation and technical SEO. This was done by understanding the user intent, creating content specifically for them, and optimizing the technical website structure.