AddLab is a digital marketing and communications agency based in Milan, founded to support ambitious brands in defining and executing high-impact digital strategies.
Our approach is integrated and data-driven: we analyze each brand in depth, identify the most effective channels, and build measurable strategies based on concrete KPIs. The team—comprised of 10 professionals divided into three divisions (web development, communications & marketing, branding)—works across the board to ensure consistency and performance across every touchpoint.
We are certified partners of Google, Meta, Shopify, Semrush, Klaviyo, Gorgias, and Feedady. We operate primarily in the fashion & luxury, food & beverage, health & beauty, and retail sectors, with clients such as Luisa Beccaria, US Polo Assn., Nashi Argan, California Bakery, and T'a Milano.
We work with brands that want to grow sustainably, with a clear vision and measurable results.