Angelfish Marketing

Challenge

Our client — a B2B specialist in qualitative and user research — is trusted by brands and agencies across the UK. Their tailored recruitment helps research teams uncover human insights that drive smarter decisions — and together, we’re helping them reach even more clients who value that precision and quality.

Solution

To seize this opportunity, Angelfish Marketing partnered closely with our user research client to build and implement an AI SEO strategy that delivered measurable results from day one. Optimising for AI discoverability: Refining content and technical SEO so their site could be easily read, referenced, and recommended by AI systems. Mapping high-value prompts: Targeting commercially relevant prompts such as “recommend a user research supplier” Aligning CTAs and landing pages: Tailoring key page

Result

40.7% of AI referral visits converted to SQLs — four times higher than our original target. 100% of SQLs requested a quote — the highest RFQ rate we’ve seen across any channel. Each customer can represent £50k+ in value, with many partnerships lasting years — giving these leads an exceptionally high lifetime value (LTV). Read more: https://info.angelfish-marketing.com/blog/ai-seo-success-for-a-user-research-client

Challenge

For firms in financial services, credibility is built on experience but discovered through search. As business leaders turn to Google, PPC results, and AI tools for trusted advice, visibility has become an essential part of how authority is earned and sustained. We identified a dual-track opportunity to lead the B2B finance search landscape: Expand organic authority through B2B SEO and AI SEO. Accelerate reach and lead generation through paid search campaigns targeting high-intent financial t

Solution

Angelfish Marketing developed a Total Search Strategy — combining B2B SEO, PPC, and AI SEO — to ensure our client achieved maximum discoverability and credibility across every major search environment. Read more detail here https://info.angelfish-marketing.com/blog/total-visibility-across-google-and-ai-search

Result

When organic, paid, and AI SEO performance were combined, our financial services client achieved clear search dominance across every channel. Lead growth: From 12 to 30 within 12 months, peaking at 41 in January 2025. Organic and PPC synergy: Improved conversion efficiency as campaigns matured. AI visibility uplift: Enhanced discoverability through AI referrals and brand mentions. See all the charts and data here: https://info.angelfish-marketing.com/blog/total-visibility-across-google-and

Challenge

Like many B2B SaaS companies operating in complex, regulated markets, our client faced a familiar challenge: their digital visibility didn’t reflect the strength of their product or reputation. While their solution was well-regarded by existing clients, they weren’t being discovered by new prospects — particularly in the private sector, where they were keen to expand their footprint.

Solution

They approached Angelfish with a clear ambition: to transform their digital presence and unlock growth across both public and private sector audiences. Their goals included: Radically improving organic visibility across high-intent, non-branded procurement keywords Driving qualified traffic to key landing pages Securing featured snippets and AI overview placements Establishing thought leadership in e-procurement and SRM Generating measurable commercial outcomes from organic search

Result

This campaign didn’t just enhance our client's digital footprint – it redefined it. Visibility grew by over 847% Average keyword position improved by 87%. In fact, our client now ranks number one for 63 keywords, dominates AI overview placements with 53 wins, and has generated 109 organic leads — a whopping 118% increase. The B2B SEO channel has become a powerful driver of inbound interest, helping our client reach new audiences in both the public and private sectors.