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Melbourne, Victoria, Australia
1-9
2021
Aspect Digital is a Melbourne-based performance marketing consultancy trusted by ASX-listed brands and fast-growing startups alike. With 50+ years of combined industry experience, we specialise in helping businesses generate measurable results across multiple channels, without lock-in contracts.
Our team has managed over $50M in ad spend and delivered more than $250M in client revenue. We are proud to be trusted partners to some of Australia’s most recognisable businesses, including carsales.com.au, Machines4U, and Australian Equipment Finance, as well as innovative startups such as CarBee, a video-led automotive marketplace we helped launch nationally.
From leading established brands to scaling new ventures, our work consistently drives impact. For example, Machines4U, Australia’s largest machinery marketplace, achieved record lead volumes and revenue under our marketing leadership. For CarBee, we built full-funnel campaigns that powered app installs, seller acquisition, and partnerships with influencers including comedian Melanie Bracewell and AFL stars Adam Saad and Bachar Houli, generating national awareness and 100k+ organic video views from dealer-created content repurposed on TikTok.
Our Services
Our Difference
Whether you are looking to maximise ROI or a fast-growing startup ready to scale, we bring the strategy, execution, and results you need to grow with confidence.
$0
2019
6 months
Challenge
TafeCourses.com.au wanted to scale lead generation for vocational and higher education courses. The challenge was to increase student enquiries in a competitive sector while improving efficiency and lowering cost per lead.
Solution
Aspect Digital implemented a multi-channel paid media strategy, combining Google Ads and Meta campaigns with tailored messaging for different course categories. Continuous optimisation across creative, targeting, and bidding focused on maximising qualified enquiries.
Result
In just one month, tafecourses.com.au achieved a 101% increase in course leads and a 35% reduction in CPL compared to the previous period, driving both scale and efficiency in student acquisition.
$0
2025
6 months
Challenge
CarBee, a Melbourne-based automotive marketplace startup, needed to launch nationally and acquire both buyers and sellers. The challenge was building awareness from scratch, driving app installs, and scaling seller acquisition in a competitive category.
Solution
Aspect Digital delivered a full-funnel strategy: TikTok-style creative, influencer partnerships (incl. comedian Melanie Bracewell & AFL stars), Meta & Google app campaigns, and dealer-focused catalogue feeds. Campaigns were designed to maximise installs and seller leads.
Result
CarBee quickly gained traction, achieving over 10,000 app installs, 200k in app video views, and hundreds of seller listings and leads within months. Dealer-generated content repurposed on TikTok reached 100k+ organic views, while paid campaigns consistently delivered high-quality leads at efficient CPAs.
$0
2025
6 months
Challenge
Machines4U, Australia’s largest machinery marketplace, needed to reverse slowing growth and increase qualified leads. The goal was to drive more sessions, users, and paid leads at scale while maintaining efficiency, despite budget pressures.
Solution
Aspect Digital launched off-network paid ads powered by comprehensive product data. Campaigns delivered timely, personalised messages to in-market buyers, with a sharp focus on driving conversions. Creative, targeting, and bidding strategies were continually optimised for efficiency.
Result
Within 1 month (Dec 2024 onwards), Machines4U achieved the highest sessions, users, and leads in company history, and importantly, has sustained this growth as their new norm. Paid leads rose 94% versus the prior period, despite a 52% budget reduction, driving a 69% lower CPL and record marketplace performance.
Richard and the team at Aspect Digital have been a great partner to me in my capacity as Business Director at The Pangea Agency. We have brought them in to support our creative offering for clients of ours looking to really make an impact with their digital marketing approach. Richard has deep understanding of digital marketing and a sharp, strategic & commercial mind. He values creativity and understands it's role in the success of digital marketing campaigns. And perhaps most importantly, he's a pleasure to work with. I've nothing but positive things to say about Aspect Digital.
I worked with Richard at Aspect Digital on a business & marketing strategy for my own consulting business, and I can’t recommend him highly enough. He took the time to really understand my goals, identify the areas that needed attention and change, and helped me map out a clear and effective ads strategy. His professionalism, knowledge, and supportive approach made the whole process so easy and enjoyable. It’s rare to find someone who combines technical expertise with such genuine care for his clients’ success. I’m really excited about the direction we’re heading with our strategy and feel confident knowing I have Aspect Digital alongside me.
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