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80/20 Digital

80/20 Digital

Results-Driven Marketing
5

Melbourne, Victoria, Australia

1-9

2010

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Lead Generation for Service-Based Businesses

Want to take your business to the next level? Need a top class digital agency in Melbourne to get you there? If you run a small to medium sized business, and you have a need for lots of ongoing enquiries, 80/20 Digital can help. Since 2010, 80/20 Digital has been changing the way digital marketing is experienced by SMEs in Australia. 80/20 Digital’s lead generation experts take a profit-focused, transparent, more effective, and more efficient approach, than other digital agencies in the market, so you can drive traffic, maximise sales and boost your bottom line.

Choose 80/20 Digital for top class lead generation solutions:

  • Digital Marketing Strategy
  • SEO
  • Google Ads PPC
  • Content Marketing
  • Social Media Advertising
  • Organic Social Media
  • Email Marketing
  • Web Design & Development
  • Landing Page Design

Lead generation for Small to Medium Businesses

With over 20 years experience consulting to the small to medium business market in Australia, there are very few industries we have not helped along the way. We have provided thousands of hours of top tier advice and REAL solutions underscored by outstanding ROI.

We have won no less than 23 digital marketing awards this year from 4 different international bodies for 5 different clients, including best SEO, Best Digital Marketing Campaign, Best Integrated Solutions, Most Effective, Best ROI and more. These are for our service-based clients and campaigns won for demonstrating annual ROI upwards of 525% and even as high as 1,800%!

Our flexible, virtual workplace model allows us to attract the sharpest marketing minds and very best talent from all over Australia. Each and every one of our staff members is highly trained in the 80/20 methodology, and together we strive to change the way digital marketing is experienced by small to medium clients in Australia.

Discover a smarter approach to digital marketing. Get in touch with 80/20 Digital now and ask for a free consultation with our digital marketing experts.  

Client business size
Budget per project
$1,000 - $2,500
Project duration
  • 1-3 months
Geographic focus
  • Australia
Languages
  • English
Success stories

Challenge

This is multiple award-winning campaign for Davidson Property Advocates set ambitious goals to drive new business growth and revenue in 2023 through SEO and Google Ads. Key to this was understanding the buyers mindset and to reach the client effectively with persuasive ads and landing pages.

Solution

Our strategy involved conducting a deep dive SEO analysis of competitors and meticulously researching highly targeted keyphrases and suburbs to ensure our campaign reached the most relevant audience.

Result

We drove a 242% year-on-year increase in organic traffic by achieving 112 top 10 rankings including 91 top 3 rankings. In Google Ads, we increased conversions by 264% and the conversion rate by 208% while decreasing spend by 67%. This yielded a remarkable 547% ROI for the year.

Challenge

PCR Accounting & Advisory engaged our digital marketing agency to revamp its branding, website UX, and develop a high-performance lead generation program.

Solution

Targeting high-net-worth entrepreneurs requiring a suite of business accounting and finance services, our strategy centred on lead generation through SEO, local SEO, content marketing, organic social media, and email marketing.

Result

87 keyphrases now rank in the top 3 and 131 keyphrases rank in the top 10 on Google for keyphrases with high commercial intent. Organic impressions increased by 632.6K and revenue doubled in the space of two years yielding a remarkable ROI of 844%.

Challenge

This multi-award winning campaign was for Betta Fire Protection, a small Sydney-based fire protection business. Our client wanted to reach a revenue milestone in FYR 2023 by growing YOY revenue by 19% through targeted Google Ads, SEO, social media, and email marketing.

Solution

A 20.12% increase in conversions, 47.94% surge in conversion rates, and a 10.55% reduction in cost per conversion in Google Ads. We increased conversions from lead generation (phone calls and enquiry form submissions) by 20.12% while organic traffic skyrocketed by 293%, with over 60 Top 10 rankings.

Result

Betta Fire Protection's revenue exceeded expectations, reaching a remarkable 33.3% YOY revenue increase from the previous year (which exceeded target by 14.3%), generating a demonstrated ROI of 1,800%.

Our clients
Melbourne, Victoria, Australia agency 80/20 Digital helped Showfront grow their business with SEO and digital marketing
Melbourne, Victoria, Australia agency 80/20 Digital helped Gladwin Legal grow their business with SEO and digital marketing
Melbourne, Victoria, Australia agency 80/20 Digital helped PCR Accounting & Advisory grow their business with SEO and digital marketing
Melbourne, Victoria, Australia agency 80/20 Digital helped Ace Sports Clinic grow their business with SEO and digital marketing
Melbourne, Victoria, Australia agency 80/20 Digital helped Davidson Property Advocates grow their business with SEO and digital marketing
Melbourne, Victoria, Australia agency 80/20 Digital helped Betta Fire Protection grow their business with SEO and digital marketing
Our awards
Melbourne, Victoria, Australia agency 80/20 Digital wins Summit International Awards - Marketing Effectiveness Award 2024 award
Melbourne, Victoria, Australia agency 80/20 Digital wins NYX Digital Marketing Award - Excellence in ROI award
Melbourne, Victoria, Australia agency 80/20 Digital wins AVA Platinum Digital Award - SEO award
Melbourne, Victoria, Australia agency 80/20 Digital wins AVA Gold Digital Award - SEM award
Melbourne, Victoria, Australia agency 80/20 Digital wins AVA Gold Digital Award - Digital Advertising award
Melbourne, Victoria, Australia agency 80/20 Digital wins NYX Digital Marketing Award - Digital Marketing Campaign award
Reviews

5

The average rating is based on reviews from both Google Maps and Semrush.
Megan Gourlay (Love with Me)
on
Feb 20, 2026

For any business looking to elevate their digital marketing and website performance, I highly recommend Colm and 80/20. It’s clear they truly understand their industry and how to strategically position their clients to generate more leads and drive revenue growth. Their approach feels both thoughtful and results-focused. My experience with Colm has been excellent. He is professional, knowledgeable, and genuinely cares about achieving strong outcomes for his clients. I wouldn’t hesitate to recommend him to any business wanting to strengthen their online presence and performance.

Vicki Richardson
on
Jan 27, 2026

I have worked with 80/20 Digital Agency across two businesses over many years, most recently for the SEO strategy and full website redesign of Sage Active Clinic. What we value most is that 80/20 look at the whole business, not just individual tasks. In a previous national business, their focus was on generating leads at scale. With Sage Active Clinic, the strategy is much more locally focused, including suburb-based SEO and local search visibility. They have handled both extremely well. They understand how SEO, content, site structure and local pages need to work together. The website has been built with real users in mind, while also doing what it needs to do from an SEO perspective. Working with Colm and his team has always been straightforward. Advice is clear, practical and honest. They focus on what will actually make a difference, not what sounds impressive. This project is being rolled out over twelve months, and we are confident in both the plan and the execution. Communication has been clear, timelines have been realistic, and the work has been consistent throughout. If you are looking for a digital agency that understands long-term growth rather than quick wins, I would highly recommend 80/20 Digital Agency. Vicki Richardson Marketing & Strategy Director Sage Active Clinic

Jim Sutton
on
Oct 23, 2025

Colm and the 8020 team have been fantastic in their ongoing support for the business, fuelling a time of huge growth and development. They have helped us further hone our focus, enabling timely and impactful course-corrections, leading to laser-sharp SEO trained on our target market. Deep knowledge, business wisdom, and joyful personalities to work with – 8020 has it all.

Chelsea Ford
on
Jul 24, 2025

There's digital advertising agencies who 'clip the ticket', and then there's digital 'first' partners like 80/20 Digital. 80/20 Digital partnered with me to make my event, Foodpreneurs Festival, loved by my community and a great success for me. I will definitely use 80/20 Digital again, no question.

Justin Hooper
on
Oct 19, 2024

We have been working with Colm and the 80/20 team for the last couple of months. They are professional, thorough and spoken to me in plain English so I understand the strategy. I’ve never felt they are trying to sell me dark magic which other digital agencies make SEO out to be. Colm talks about building a website with a F1 engine behind it. We have already started receiving leads which are our ideal clients through the website. I feel like we have Lewis Hamilton driving our digital marketing strategy and more than happy to recommend to my business friends and colleagues. Justin Hooper - Director at Lifestyle Led Wealth

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