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SOUP Agency

SOUP Agency

A recipe to reach any customer
Proven track record
5

Sydney, New South Wales, Australia

Brisbane, Queensland, Australia

Melbourne, Victoria, Australia

10-49

2019

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SOUP Agency partners with Australian and global brands to build tailored digital marketing strategies focused on measurable results and long-term growth. Based in Sydney, our full-service team spans SEO, Paid Search, Paid Social, Social Media, Content and Email Marketing to increase visibility, reach the right audience and drive performance.

WE ARE RESULTS DRIVEN Recent results across SEO, Paid Search, Paid Social, Content and Email Marketing include:

  • 54X Improved Return on Ad Spend (ROAS)
  • 59% Increased Email CTR
  • +278% Increase in Organic Sessions
  • +422% Increase in Leads

INDUSTRY RECOGNISED

  • 2026 Global Search Awards - Finalist
  • 2026 Australian Small Business Awards - Finalist
  • 2024 Local Business Awards Winner - Marketing Services

YOUR TRUSTED PARTNER

  • HubSpot Marketing Partner
  • Klaviyo Partner
  • Shopify Partner
  • Google Partner
  • Meta Business Badged Partner

OUR SERVICES

  • Digital Strategy: Planning that connects your digital activity with wider business goals.
  • SEO: Technical SEO, on-page SEO, content strategy and link building to grow organic visibility and traffic, including how your brand shows up in AI-generated answers from ChatGPT, Google AI Overviews and other AI search tools.
  • Paid Search: Google Ads and Microsoft Ads campaigns that drive visibility, leads and conversions.
  • Paid Social: Meta, TikTok, Pinterest and LinkedIn Ads that reach and convert target audiences.
  • Social Media: Organic strategy, content creation, scheduling and community management.
  • Content: Copywriting, blog creation and graphic design that engages audiences across channels.
  • Email Marketing: Strategy, monthly eDMs, nurture series and marketing automation.
  • Display Ads: Creative campaigns that build awareness and support conversions.
  • Landing Page Design: High-converting pages built around campaign goals and user experience.
  • Onsite Optimisations: Website improvements for performance, UX and conversions.
  • CRM Setup: CRM implementation and optimisation to support lead management.

WHY SOUP AGENCY? We don't believe in one-size-fits-all digital marketing. Our team combines strategy, performance, creative and channel expertise to build solutions around each client's goals, continually optimising based on data and performance.

Looking for a digital marketing agency in Sydney? Get in touch with SOUP Agency to discuss how we can grow your brand through SEO, Paid Search, Paid Social, Social Media, Content and Email Marketing.

Proven track record

1 client has recently hired this agency using our platform.

Budget per project
Starting from $1,000
Project duration
  • Any
Geographic focus
  • China
  • United Kingdom
  • United States
  • Singapore
  • Australia
  • New Zealand
  • Canada
Languages
  • English
  • Spanish
  • German
  • French
  • Italian
  • Portuguese
  • Dutch
Success stories

Challenge

Increase Komerco’s sales revenue and elevate their brand mission of becoming the leading provider of materials to the Australian Construction Industry.

Solution

Soup worked with the client closely on identifying priority products to be featured on SERPs and Shopping in order to maximise their media budget. Soup added tailored audience segments to find customers in-market and trialled Search and Shopping campaigns to find the perfect fit.

Result

+106% USERS YOY +7,106% ONLINE REVENUE YOY +98% CONVERSION RATE YOY

Challenge

Hantec Markets faced a dual challenge: to amplify their brand awareness and skyrocket their lead generation. In a sector teeming with competition, the goal was to create a strategy that was not just effective but also resonated with their target audience – individuals intrigued by the nuances of fin

Solution

The solution was a multi-faceted, omnichannel approach. The goal was to target audiences via a full funnel strategy, with different channels such as Meta ads, Bing ads and Google ads included in the mix. This way, leads would be introduced to the brand then immediately retargeted via remarketing ads

Result

+422% Lead Growth -80% Cost Per Lead

Challenge

Soup’s primary objective with Vanilla Blue was to increase their online catering orders from customers in the Greater Sydney area, with a particular emphasis on boosting repeat purchases and enhancing overall revenue.

Solution

Soup deployed a targeted search strategy, focusing purely on acquiring new customers. By concentrating on high-intent keywords pertinent to the food and beverage catering industry, we attracted customers ready to make a purchase, complementing their existing B2B operations with an expanding DTC.

Result

43x Revenue Growth in First 3 Months +34%YoY Revenue Growth

Our clients
Sydney, New South Wales, Australia agency SOUP Agency helped THRIVE grow their business with SEO and digital marketing
Sydney, New South Wales, Australia agency SOUP Agency helped VISION PT grow their business with SEO and digital marketing
Sydney, New South Wales, Australia agency SOUP Agency helped KISS grow their business with SEO and digital marketing
Sydney, New South Wales, Australia agency SOUP Agency helped BMW grow their business with SEO and digital marketing
Sydney, New South Wales, Australia agency SOUP Agency helped InDrive grow their business with SEO and digital marketing
Sydney, New South Wales, Australia agency SOUP Agency helped Rebecca Vallance grow their business with SEO and digital marketing
Our awards
Sydney, New South Wales, Australia agency SOUP Agency wins Local Business Awards Winner - Excellence in Marketing 2024 award
Sydney, New South Wales, Australia agency SOUP Agency wins Advertising Top Firm 2023 award
Sydney, New South Wales, Australia agency SOUP Agency wins APAC Australian Enterprise Winner 2023 award
Sydney, New South Wales, Australia agency SOUP Agency wins Best Rated Facebook Marketing Agency 2023 award
Sydney, New South Wales, Australia agency SOUP Agency wins Excellence in Marketing Finalist 2024 award
Sydney, New South Wales, Australia agency SOUP Agency wins Top Digital Marketing Company 2024 award
Reviews

4.4

The average rating is based on reviews from both Google Maps and Semrush.
YIFAN SUN
on
Feb 9, 2026

We’ve had a close and productive partnership with Soup Agency for over a year now. Throughout this time, Adina has been our main point of contact, and she has been consistently professional, responsive, and highly reliable. She takes the time to understand our business needs and provides clear, practical, and expert guidance whenever required. Her attention to detail and proactive communication have made the collaboration smooth and effective. We truly value the support from Adina and the Soup Agency team, and we would highly recommend them to businesses looking for a professional and dependable digital marketing partner.

James Gillespie
on
Jan 20, 2026

Responsive, thorough, and consistently adding value. Since bringing Soup on board, we've seen improvements across every aspect of our marketing. They are a proactive team that clearly cares about our results.

Kieran Mey
on
Jan 20, 2026

Would highly recommend Soup Agency! I've been working with them for over a year and a half with no end in sight. They keep in constant communication and projects are completed ontime. The whole team are a joy to be around.

Jess Cadry
on
Nov 6, 2025

We were thrilled with the team at Soup. We used them for our social media and for our website build. They were fantastic and went above and beyond. Highly recommend.

Lee
on
Feb 3, 2026

The SOUP team have been a pleasure to work with, continually going above and beyond to support my team and deliver great results.

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