Human Digital is a B2B growth agency.
We build demand for brands in considered, high-trust categories: financial services, insurance, technology, industrials, and manufacturing. In B2B, relationships move revenue. Buying cycles are long, decisions involve multiple people, and few buyers are in-market at any given time. We design for the people who make and influence those decisions, then make that work legible to the search engines and AI assistants that buyers consult during research.
Behind every brand sits a human. That is the asset we design for first.
Google, Meta, and LinkedIn partners. Operating since 2018.
What we do:
- Strategy: positioning and demand strategy grounded in market and persona research.
- Brand awareness: across AI, search, social, and IRL
- Lead generation: full-funnel demand built to convert into qualified pipeline.
- Paid media: campaigns across LinkedIn, Google, Meta, and Spotify, localised by market.
- SEO and AI search: visibility when buyers research on Google and AI assistants.
- Web and UX: websites and product experiences designed to convert.
- Branding: identity systems built to travel across markets.
Selected work:
- ABB: global campaigns across mine electrification, fossil-free steel, cyber security, utilities, and EV charging, plus the Unstoppable brand series. Multi-market, multi-language.
- Unilever Professional: search, display, and Spotify campaigns for Surf, Jif, and Dove across Australia and New Zealand.
- NZ Pump: brand and website modernisation for a 30-year-old business taking its identity global.
- Noel Leeming Commercial: a shift from reactive leads to full-funnel, brand-led demand.
- ZEISS Industrial Quality Solutions: a scalable campaign system across a technically complex portfolio.
- Alliance Woodware: a brand built from zero in Canada's beekeeping market.
- Deloitte, NRMA, NTI, and iCare NSW: web and product builds, from Data and AI services to insurance and payment experiences.
How we work: listen, find the insight, build, test, refine. We design for humans first. Visibility in search and AI assistants follows.
Offices in Sydney and Auckland, serving B2B brands across Australia, New Zealand, and global markets.