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Human Digital

Human Digital

B2B marketing made human.
4.9

Sydney, New South Wales, Australia

1-9

2018

Open agency’s LinkedIn

Human Digital is a B2B growth agency.

We build demand for brands in considered, high-trust categories: financial services, insurance, technology, industrials, and manufacturing. In B2B, relationships move revenue. Buying cycles are long, decisions involve multiple people, and few buyers are in-market at any given time. We design for the people who make and influence those decisions, then make that work legible to the search engines and AI assistants that buyers consult during research.

Behind every brand sits a human. That is the asset we design for first.

Google, Meta, and LinkedIn partners. Operating since 2018.

What we do:

  • Strategy: positioning and demand strategy grounded in market and persona research.
  • Brand awareness: across AI, search, social, and IRL
  • Lead generation: full-funnel demand built to convert into qualified pipeline.
  • Paid media: campaigns across LinkedIn, Google, Meta, and Spotify, localised by market.
  • SEO and AI search: visibility when buyers research on Google and AI assistants.
  • Web and UX: websites and product experiences designed to convert.
  • Branding: identity systems built to travel across markets.

Selected work:

  • ABB: global campaigns across mine electrification, fossil-free steel, cyber security, utilities, and EV charging, plus the Unstoppable brand series. Multi-market, multi-language.
  • Unilever Professional: search, display, and Spotify campaigns for Surf, Jif, and Dove across Australia and New Zealand.
  • NZ Pump: brand and website modernisation for a 30-year-old business taking its identity global.
  • Noel Leeming Commercial: a shift from reactive leads to full-funnel, brand-led demand.
  • ZEISS Industrial Quality Solutions: a scalable campaign system across a technically complex portfolio.
  • Alliance Woodware: a brand built from zero in Canada's beekeeping market.
  • Deloitte, NRMA, NTI, and iCare NSW: web and product builds, from Data and AI services to insurance and payment experiences.

How we work: listen, find the insight, build, test, refine. We design for humans first. Visibility in search and AI assistants follows.

Offices in Sydney and Auckland, serving B2B brands across Australia, New Zealand, and global markets.

Budget per project
Any
Project duration
  • Any
Geographic focus
  • United States
  • Australia
  • New Zealand
Languages
  • English
Success stories

Challenge

The client wasn’t satisfied with our previous digital marketing agency because they weren’t giving us advice on optimizing our campaigns. We needed help in digital marketing.

Solution

Human Digital is helping us with digital and social media marketing. They handle everything — they give us advice on campaign optimization, key messaging, and market positioning. Human Digital has integrated our campaigns to a Google dashboard, identifying clicks, impressions, clickthrough rates.

Result

Human Digital’s digital marketing activities have achieved a 200% ROI last year. Notably, they’ve helped us secure a $1 million deal with a petrol company. Their efforts have also contributed to various deals and sales-qualified leads. They’ve generated over two million impressions throughout our pa

Challenge

We needed someone who could create social media content and build brand awareness for our products. Drive more traffic to our online shop.

Solution

We search online or ask friends for referrals. We would like to meet the vendor in person, their understanding of our brand/product values is important to us.

Result

Our website traffic increased within the first 3 months by 150%. Our sales also increased a lot.

Challenge

Havana approached Human Digital to design a Shopify site to attract new customers, convert web visitors by reducing the number of clicks to buy, and provide an optimum user experience.

Solution

Human Digital started by auditing the existing site and setting expectations with the clients. Research and development stage consisted of competitor research, user journey and persona development of all of their potential customers.

Result

We successfully reduced the number of clicks to buy the products and edited photography making a cohesive, seamless and easy to use.

Our clients
Sydney, New South Wales, Australia agency Human Digital helped Deloitte grow their business with SEO and digital marketing
Sydney, New South Wales, Australia agency Human Digital helped Lion grow their business with SEO and digital marketing
Sydney, New South Wales, Australia agency Human Digital helped Unilever grow their business with SEO and digital marketing
Our awards
Sydney, New South Wales, Australia agency Human Digital wins Top Social Marketing NZ 2023 Clutch award
Sydney, New South Wales, Australia agency Human Digital wins Top Digital Marketing Company Australia 2023 Clutch award
Sydney, New South Wales, Australia agency Human Digital wins Awwwards award
Sydney, New South Wales, Australia agency Human Digital wins Web Excellence Award award
Reviews

5

The average rating is based on reviews from both Google Maps and Semrush.
Raphael Garcia
on
Oct 29, 2023

Human Digital developed our new website. Their team managed the project really well and were quick to address any points of concern. Highly recommend :)

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