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Authentic Marketers

Authentic Marketers

Performance Marketing for Ambitious Brands
5

Fort Lauderdale, Florida, United States

1-9

2024

Open agency’s LinkedIn

Authentic Marketers is a founder-led performance marketing agency helping ambitious brands grow through Paid Ads, Creative Strategy and Performance Marketing.

We founded the agency in 2024 because we wanted to build the type of marketing agency we would actually want to work with ourselves.

Young, ambitious, hands-on and genuinely interested in the businesses behind the ad accounts.

Since then, we have worked with founders in very different stages. From early-stage startups launching their first prototype on Indiegogo with only $250 in monthly ad spend, all the way to established 7- and 8-figure companies with teams of up to 25 people.

Within our first two years, we generated over $15.74 million in sales for our clients and helped multiple brands achieve significant year-over-year growth.

Our main focus is Meta Ads, especially Facebook and Instagram, combined with Creative Strategy and the systems around it.

But for us, Performance Marketing is about much more than opening Ads Manager every morning and moving some budgets around.

We want to understand the business.

What are you selling?

Why do people buy it?

Who are your best customers?

Which creatives resonate with them?

What happens after someone clicks?

And most importantly, what is actually preventing the business from growing?

Sometimes it's Media Buying.

Sometimes it's the creative strategy, the offer, the funnel or the tracking.

And sometimes Meta Ads aren't the problem at all.

That's why we look at the entire paid acquisition system. Media Buying, creatives, messaging, offers, funnels, tracking, attribution and the business numbers behind everything.

We don't believe there is one secret campaign structure or funnel that every company should copy. We have seen businesses scale in many different ways.

What matters to us are the principles behind it. Understanding the customer. Making decisions based on clean data. Testing ideas quickly. Learning from the results. And building a system that fits the individual company.

We also believe great marketing starts with a great product and people who genuinely care about what they are building.

Being founded in 2024 is something we see as an advantage.

We are hungry.

We move fast.

We stay close to our clients and bring the same entrepreneurial energy to their businesses that we bring to our own.

If you love what you are building and feel like your Paid Ads aren't showing the full potential of your business yet, feel free to reach out.

Client business size
Budget per project
Starting from $2,500
Project duration
  • Starting from 1-3 months
Geographic focus
  • United Kingdom
  • United States
  • Germany
Languages
  • English
  • German
Success stories

Challenge

Ken Tamplin Vocal Academy already had a massive organic presence with 1.2M YouTube subscribers and 200M+ views. However, growth relied heavily on organic traffic and there was no structured performance marketing system in place. The challenge was to turn KTVA's existing brand, audience and huge library of content into a predictable paid acquisition system that could reach new audiences profitably and scale beyond its organic foundation.

Solution

We built KTVA's Meta Ads system from the ground up, combining media buying, creative strategy, offer development, tracking and full-funnel testing. We turned existing content into performance creatives while continuously testing founder-led videos, testimonials, statics, memes, educational ads and problem-solution concepts. We also introduced new cold-friendly offers, improved attribution and built a structured testing and scaling system around the creatives and offers that worked.

Result

Within 15 months, we scaled KTVA from virtually no Meta ad spend to more than $1.2M managed profitably. Paid acquisition generated 25,000+ new customers and helped drive 48.37% year-over-year revenue growth. During this period, KTVA also doubled monthly recurring revenue within four months, turning Meta into a predictable customer acquisition channel alongside its established organic presence.

Challenge

Stay Cold already had a strong global brand, 150,000+ customers and a loyal community. But despite the demand, growth wasn't moving at the pace the brand was capable of. Previous agencies hadn't unlocked its full potential, and there was no structured system for acquiring new customers at scale. The goal was to move beyond short-term ROAS optimization and build a paid acquisition system that could take the company from 7 to 8 figures sustainably.

Solution

We rebuilt the Meta Ads strategy around profitable growth rather than ROAS alone. We introduced CAC, MER, AMER and EBITDA as key decision metrics, developed scalable creative templates for cold and warm audiences, and continuously tested new formats, angles and offers. A major focus was increasing the new customer share through cold-friendly offers while keeping acquisition costs at a level that allowed the business to scale.

Result

Stay Cold achieved 114.48% YoY revenue growth and successfully grew from a 7-figure to an 8-figure brand. By combining structured new customer acquisition, creative testing and business-level performance metrics, we built a system that allowed the company to scale significantly while keeping profitability at the center of our decisions.

Challenge

Loony Legs had already built a strong brand with 25,000+ customers and a loyal community around its colorful leggings. But growth had started to plateau. Creative fatigue was limiting performance, and there was no structured system for consistently reaching and converting new customers. The challenge was to restart growth without sacrificing efficiency while making Meta a more predictable acquisition channel.

Solution

We built a structured full-funnel Meta Ads system focused heavily on new customer acquisition. We continuously tested fresh creative formats, messaging and concepts to fight ad fatigue and reach new audiences. At the same time, we optimized campaigns around both acquisition volume and efficiency, rather than simply chasing short-term ROAS.

Result

Within 10 months, Meta generated $778,707.47 in revenue while Loony Legs achieved 30% YoY revenue growth. The new customer rate reached 67%, showing that growth was coming from genuine customer acquisition rather than relying mainly on existing buyers. At the same time, we maintained a 2.05 ROAS while increasing volume and building a more scalable acquisition system.

Our clients
Fort Lauderdale, Florida, United States agency Authentic Marketers helped Stay Cold Apparel grow their business with SEO and digital marketing
Fort Lauderdale, Florida, United States agency Authentic Marketers helped Loony Legs grow their business with SEO and digital marketing
Fort Lauderdale, Florida, United States agency Authentic Marketers helped Ken Tamplin Vocal Academy grow their business with SEO and digital marketing
Fort Lauderdale, Florida, United States agency Authentic Marketers helped Finance Strategists grow their business with SEO and digital marketing
Fort Lauderdale, Florida, United States agency Authentic Marketers helped Boum grow their business with SEO and digital marketing
Fort Lauderdale, Florida, United States agency Authentic Marketers helped Flatmatch grow their business with SEO and digital marketing

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