Birkdale Partners

Challenge

Birkdale Partners was tasked with taking a Hamilton, Ontario tree service company, DeVos Tree Care, with a poorly designed and not optimized website and a dwindling online presence, to a fledging and trusted local leader.

Solution

Extensive research into top local competitors’ SEO strategies shaped a comprehensive plan for stronger visibility. A complete website redesign followed, featuring interactive UI/UX elements A/B tested for engagement. Unique, informative content not commonly provided in the industry boosted authority and lead generation. A video quoting system added further value to both the company and the customer, helping the company capture more of the market with a modern, streamlined experience.

Result

The result was a surge in qualified traffic, more substantial keyword rankings, and a significant boost in lead volume. Users engaged more with the redesigned site; unique content built trust and authority. Growth in leads and conversions allowed the company to hire more arborists and invest in new vehicles, including a bucket truck, chipper, and support equipment. The video quoting tool helped secure more jobs, increasing market share and long-term business expansion.

Challenge

An experienced Mid-Michigan electrician Bommarito Electric with 200+ 5-star Google reviews struggled to generate steady leads. Their outdated website lacked structure, failed to rank for commercial intent keywords, and was not converting local search visibility into business.

Solution

We researched the top competitors, including two national franchises, to understand their SEO structure and keyword targets. Using those insights, we developed a complete SEO content strategy focused on commercial intent keywords and multi-city targeting. The new website was built around this plan, with improved site architecture, service pages, and optimized copy to increase visibility, engagement, and lead generation across key regions.

Result

Once launched, the new site saw a 1260% increase in performance index, dominating search results across three target cities. Keyword rankings improved dramatically, and the business received steady, high-quality leads. The site’s structure and content made the company an apparent local authority. The owner was thrilled with the transformation and stated a long-term commitment to continue working together to build on the success and expand their digital presence.

Challenge

Advance Insulation Canada, a company specializing in insulation, had trouble gaining search traction due to a restrictive website setup and lack of SEO optimization. Despite strong service, their online presence was limited, making it difficult to consistently generate qualified leads in their target area.

Solution

After delivering high-quality leads, we were asked to fully redesign their website. The transformation was significant as we removed platform restrictions and rebuilt it with a strong SEO structure, local keyword targeting, and clean navigation. The new site aligned with their goals, enabling them to finally compete in search and expand their reach in multiple service areas they had struggled to rank in previously.

Result

The optimized site helped the company gain steady visibility across key local searches. Leads became more consistent, and crews were fully booked, even gaining extra work from secondary opportunities. Pleased with success, the owner became one of our longest-standing clients and later consulted our team to assist in launching an entirely new company, trusting our strategy to deliver results again and reinforcing our ongoing partnership.