Boosmart

Challenge

Kuveyt Türk Portföy's migration from ktportfoy.com.tr to kuveytturkportfoy.com.tr required maintaining and growing organic visibility. The migration encompassed URL structures, 301 redirects, canonical tags, hreflang, sitemap, robots.txt, schema, meta fields, and log analysis. Additionally, due to banking regulations, the use of keywords like "interest," "bond," and "bill" in the content was restricted.

Solution

A comprehensive technical SEO checklist was prepared prior to the migration. Crawling simulations were performed on the test domain to optimize 4XX errors, redirect chains, canonical/hreflang issues, sitemap, and robots.txt structures. Schema and meta fields were migrated to the new domain. On the content side, regulatory compliance briefs were prepared, weak pages were strengthened, and a continuous technical audit process focusing on SEO and GEO was conducted.

Result

Through a combination of planned migration, technical SEO, content optimization, and GEO efforts, Kuveyt Türk Portföy achieved strong organic growth. According to Google Search Console data, impressions increased by 492.59%, clicks by 472.12%, and AI/LLM clicks by 739.6%. Sustainable organic growth was achieved while maintaining regulatory compliance.

Challenge

Between March and August 2025, Colin's organic performance did not fully reflect its existing potential, and its growth momentum remained limited. Before the new season, it was necessary to increase visibility in increasingly competitive category searches. Updating content on category pages with high SEO potential, re-evaluating technical SEO elements, and adapting to changing user search intent became essential needs.

Solution

Detailed category and page-based performance analysis was conducted using Google Search Console and Analytics data. Pages with high potential but areas for improvement were prioritized. Technical SEO errors were addressed progressively; crawlability and indexability were strengthened. Internal linking structure, meta tags, and page structures were redesigned. Special optimization plans were implemented for strategic pages located outside the first page.

Result

With the SEO impact that began at the end of August and became clearer between September and December, Colin's reached its highest organic traffic level in the last 16 months. Clicks increased by 84%, impressions by 31%; and the average position improved by 37%. Visibility strengthened in the targeted category and keywords, and the brand achieved a more sustainable and measurable organic growth structure.

Challenge

Fissler reported that organic traffic in Türkiye was progressing within a stable range, but growth potential wasn't being adequately reflected in traffic. Competitive rankings were lacking in target category searches; SEO structure was weak on category and subcategory pages. On some pages, search intent-content fit was poor, resulting in limited CTR, and the filter and attribute architecture didn't support main category authority.

Solution

Category, product, and query-based analyses were performed using Google Search Console and Analytics data. Pages with high potential but low visibility were prioritized. Meta title/description fields were restructured, and duplicate and missing tags were removed. 404 internal links, redirect chains, and indexing issues were resolved. Category structures aligned with search intent, content updates, sitemap improvements, and a Black Friday page were implemented.

Result

Between August and November 2025, SEO efforts generated a significant breakthrough in Fissler's organic performance. Clicks increased by 191.54%, impressions by 136.95%, and CTR by 23.4%. Average position improved by 64.22%. Visibility and click-through performance increased significantly for strategic queries such as "Fissler cooking times," "steel pots," and "cookware sets."