boxChilli

Challenge

Hideaway Campervans had a great service offering, but not enough people were seeing it. They weren’t ranking for key search terms, their service offering wasn’t clear in search results and users weren’t converting as often as they should. Our SEO strategy focused on national keyword targeting, optimising UX to improve engagement and developing useful, conversion-led content across all service areas.

Solution

We began with a deep keyword and competitor analysis to uncover missed opportunities and search intent gaps. From there, we developed content targeting specific conversion types, from day vans and pop-top roofs to VW Crafter upgrades, matching structure with demand. We also refined page layouts and CTAs to boost enquiry rates and improved technical SEO across metadata, internal links and schema markup. The strategy is tracked monthly, with regular content and UX iterations based on data.

Result

Here’s what Sam, Director at Hideaway Campervans had to say…. “We’ve been working with BoxChilli for the past 17 months and couldn’t be happier with the results. They completely remodelled our website and significantly improved our SEO. Since then, we’ve seen traffic more than double, with over 100% more hits than before. The timing couldn’t have been better—during a challenging period at the end of 2024, the increased reach and visibility of our website made a real difference."

Challenge

Owton’s came to boxChilli with a clear goal… grow their home delivery business and build a robust eCommerce offering. As a long-established butcher with a strong wholesale reputation, their online presence wasn’t yet generating the sales they needed. The challenge was to create an eCommerce-first experience that retained Owton’s heritage while making it easy for customers to find, shop and order online, especially in the lead-up to peak periods like Christmas.

Solution

Our partnership began with a full eCommerce strategy, as well as a custom WooCommerce build launched in 2022. The website was designed with conversion and usability at its core, showcasing over 200 high-quality products, integrating seasonal bundles and delivering a streamlined customer journey. On the SEO front, we restructured category and product pages to capture high-intent traffic, ensuring each product had optimised metadata, engaging copy and internal linking to support sales.

Result

SALES GROWTH 41% increase in revenue, 69% growth in new customers SEARCH VISIBILITY Over 10,000 new keywords ranking, including one product that saw a 1564% YoY sales increase TRAFFIC & ENGAGEMENT 153% increase in organic sessions and 198% boost in impressions WEB DESIGN IMPACT A streamlined, mobile-first eCommerce experience tailored for growth

Challenge

Hovertravel has long been the go-to choice for high-speed foot passenger travel between Portsmouth and the Isle of Wight. But with search demand becoming increasingly seasonal and competitive, the team needed a smart digital strategy to maintain visibility, reduce cost per booking and capture more event-led searches. Our focus? Create targeted landing pages, optimise priority keywords and launch well-timed PPC campaigns, all while ensuring a consistent, conversion-ready user experience.

Solution

We started by addressing key SEO opportunities across the Hovertravel site, from meta optimisation and keyword targeting to content expansion for core routes, activities and festival pages. We created and re-optimised pages for terms like ‘Day Trips’, ‘London to Isle of Wight’, and major events including the Isle of Wight Festival and Cowes Week. On the paid media side, we built seasonal PPC campaigns that balanced branded and non-branded search coverage.

Result

REVENUE GROWTH £70K+ revenue from £1.8K ad spend AD EFFICIENCY CTR of 25.75% and CPC as low as £0.20 on key campaigns ORGANIC VISIBILITY 91% YoY impression increase for top ferry keyword