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Bright Labs

Bright Labs

Digital marketing that performs
4.7

Melbourne, Victoria, Australia

10-49

2004

Open agency’s LinkedIn

Bright Labs is a Melbourne digital marketing agency helping established Australian organisations grow qualified traffic, leads and revenue through search and paid media.

We have worked in digital since 2004, and every campaign is planned and managed by our own team at our Bourke Street studio.

Our digital marketing services include:

  • Search engine optimisation, including technical SEO and AI search
  • Google Ads management across Search, Shopping, Display, YouTube and Performance Max
  • Meta Ads on Facebook and Instagram
  • LinkedIn Ads for B2B audiences
  • Conversion rate optimisation
  • Analytics and performance reporting

Our search engine optimisation work covers technical SEO, keyword and intent research, content strategy, authority building and optimisation for AI driven search.

In paid media we manage Google Ads across Search, Shopping, Display, YouTube and Performance Max, alongside Meta and LinkedIn campaigns for B2C and B2B audiences.

Conversion rate optimisation and analytics connect the channels, so reporting reflects cost per lead, cost per acquisition and return on ad spend rather than clicks and impressions.

As a Google Partner and Meta Partner within a full service digital agency, we can also address what sits behind the campaigns. When performance is limited by a landing page, tracking or the website itself, our design and development team resolves it as part of the same engagement.

We work with clients across health, education, not for profit, professional services and retail.

Budget per project
Starting from $1,000
Project duration
  • Starting from 1-3 months
Geographic focus
  • Australia
Languages
  • English
Reviews

4.7

The average rating is based on reviews from both Google Maps and Semrush.
Ingrid Powell
on
Dec 4, 2025

Bright labs did an exceptional job in the roll out of Scope Australia's new Expo touchscreen kiosks. We were looking for something outside the traditional banners and brochures, and the team bought our vision to life with creative concepts and development work for a seamless interactive experience with accessibility in mind. Great job team!

Fiona McNaught
on
Nov 8, 2024

Working with Bright Labs has been an outstanding experience! They’re values-driven, innovative, and truly understand our business goals and needs. Their design team exceeded our expectations, their customer service was exceptional, and we couldn't be happier with the final outcome of our website. I highly recommend their services!

TSA Communications
on
May 15, 2025

An outstanding website delivered by an outstanding team. Bright Labs is far from your usual digital agency - they are innovative, people-focused, and bring a creative approach to everything they do. Bright Labs' deep understanding of exceptional user experience and design sets them apart. Working with them has been a pleasure from start to finish. Tolga Huseyin, Marketing Manager at Tyre Stewardship Australia

Matt Walker
on
Sep 2, 2024

We recently had the pleasure of working with Brightlabs for our company's anniversary branding, and we were very pleased with the results. Adhering to strict corporate brand guidelines, budget and timeframe, their team produced a memorable anniversary logo design that complimented our brand in a simple and sophisticated way. The team further developed this branding into interactive digital elements for our website. The Brightlabs team demonstrated an exceptional level of creativity and professionalism throughout the process. We look forward to celebrating this milestone with our updated anniversary logo.

Leah Gibson
on
Mar 15, 2024

I recently worked with Brightlabs to move our website to the Craft CMS platform. As their client, I found them to be friendly, calm and reassuring during the process. They were able to assist in all elements of the project from design to development and SEO. While no project ever goes perfectly, Brightlabs' willingness to talk through any challenges and negotiate outcomes resulted in a successful project. I look forward to continuing to work together to maintain and develop our website.

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