Chariot Communications

Challenge

DLYMI, a UX design agency specializing in human-centered design, sought to expand its thought leadership and attract new prospects. Founders Jesse and Michael, both UX experts, faced challenges in tapping into broader audiences organically. The agency needed to improve search visibility, address technical errors, and leverage high-performing channels to drive qualified traffic and conversions.

Solution

The strategy combined technical enhancements, on-page optimizations, and backlink growth to amplify DLYMI’s brand authority. Competitive analysis revealed untapped opportunities in mid-funnel keywords ("human-centered design"). A complete redesign and complementary blog series helped secure featured snippets for branded terms. Focus on branded terms and mid-funnel content bridged the gap between thought leadership and lead generation.

Result

By aligning technical fixes, content optimization, and backlink growth, DLYMI transformed from a niche player to a top-of-funnel authority—laying the foundation for scalable lead generation. 31% increase in estimated traffic. Homepage traffic increased by 27%, accounting for 88% of total organic traffic. Optimized blog posts skyrocketed 76 positions. Backlinks increased by 143 (13% growth), driving legacy referral traffic from high-authority sources.

Challenge

Keith’s award-winning conscious leadership expertise deserves a digital presence as powerful as his real-world impact. To launch his new site, he needed a new marketing funnel to: Boost Visibility – Rank for B2B terms like "conscious leadership coach." Prove Authority – Cement his status as a thought leader. Generate Leads – Attract high-value visitors who book consultations, speaking gigs, and coaching. Unlike ads, SEO builds lasting, compounding visibility, which is critical for his rebrand.

Solution

Goal: Align thought leadership and market opportunity for sustainable, organic growth. Competitive Analysis – Benchmark rivals’ SEO gaps/opportunities. Technical SEO – Fix crawl errors, speed, and mobile UX. Backlink Audits – Assess & disavow toxic links; secure quality ones. Market Research – Identify new audiences. On-Page SEO – Optimize web copy, blogs, video, and social content. Link Building – Earn high-authority mentions from media and partners.

Result

In just three months: Increased site health from 84% to 90% - Increased visibility by 7.8% - Drove 1,100 new users through organic search - Engagement rate increased +9% - Engagement time increased +30% - Generated 45 backlinks - Ranks #1 for 1 keyword - Ranks Top 10 for 2 keywords - Ranks Top 20 for 1 keyword - Ranks Top 100 for 3 keywords - Increased DA by 3 points

Challenge

Founder and CPA Carol Hall launched Integral CFO—a full-spectrum accounting, bookkeeping, and financial strategy agency—to support sustainable growth for startups, entrepreneurs, and enterprises. The firm confronted zero digital infrastructure, including no online presence, search authority or content channels, undermining market trust. A rapid transformation to a visible, credible and discoverable brand was required within 90 days.

Solution

We launched a full-scale digital PR program with custom Google Analytics 4 and Google Tag Manager tracking to monitor performance and optimize ongoing efforts. We implemented SEO-forward website updates, keyword strategy, and technical audits. We conducted competitor and backlink analyses and optimized the Google Business Profile and LinkedIn. We created content assets, including a media kit and executive bio, to establish credibility, discoverability, and brand trust from the ground up.

Result

Health to 96% and domain authority +1. Search comprised 12.41% of traffic, delivering two conversions (2.78%) and a 69.44% engagement rate (1-minute sessions). Branded keyword ranked No. 1; three keywords in the top three, five in the top 20 (27% commercial intent). Local SEO visibility rose 12.99% overall (3.16% for “fractional CFO Oregon”), and average position improved 5.21%. Referral domains rose 24.2% (148 backlinks), driving 13.79% of traffic, 65% engagement, and four conversions (2.2%).