Coo Digital

Challenge

After the acquisition of Verfsale.com, the webshop faced several challenges. Online visibility was lagging, and the Google Ads campaigns weren't profitable. Furthermore, a clear strategy for CRO and brand experience was lacking, resulting in fewer customers returning. The challenge: transform the webshop into a consistently profitable sales channel.

Solution

Coo Digital began with a thorough analysis of the existing marketing landscape. ProfitMetrics was integrated to manage profitability at the product level. The Google Ads structure was redesigned, focusing on Google Shopping and Search. Simultaneously, CRO optimizations and improvements to the content structure were implemented. SEO was also added as a sustainable long-term strategy.

Result

The campaigns were profitable from the start. Within a few months, Verfsale.com achieved a stable order flow and significant revenue growth. Through product segmentation based on margins and continuous CRO improvements, the average order value increased. The marketing budget was deployed more effectively, and returns were structurally increased. Verfsale.com is now growing further with Coo Digital as its strategic partner.

Challenge

123InstallatieMaterialen was a relatively new webshop that wanted to position itself as a serious player in the installation materials market. Search engine visibility was limited, and existing campaigns weren't generating enough orders. The goal was to develop a strategy that would increase findability, generate a stable order flow, and prepare the company for further growth.

Solution

Coo Digital conducted extensive keyword research and developed an SEO strategy that strengthened the content structure and landing pages. The link profile was expanded, and the webshop was made more user-friendly through CRO. For quick results, Google Shopping campaigns were set up and optimized using Channable. This resulted in better product displays and increased returns on the advertising budget.

Result

The number of orders grew steadily, leading to expansion to a larger warehouse and a wider product range. The webshop became a leading player for both private and business customers. Thanks to the combined efforts of SEO, CRO, and advertising, 123InstallatieMaterialen managed to develop into a reliable partner in the market, with strong and sustained revenue growth.

Challenge

Het Buitencentrum is an established name in group accommodations, but online visibility and inquiries were lagging. The website wasn't ranking well enough for relevant keywords, and the number of bookings could have gone up. The challenge: attract more qualified visitors and consistently increase inquiries through SEO and Ads.

Solution

Coo Digital began with extensive keyword research and improved its SEO structure with strategic content and internal linking. In addition, targeted Google Ads campaigns were created, focusing on relevant search intent. Through technical optimizations, conversion-focused content, and continuous monitoring, both organic and paid traffic were boosted.

Result

The improvements led to higher Google rankings and a significant increase in organic traffic. The Google Ads campaigns also generated direct inquiries and more efficient use of the advertising budget. Bookings through the website grew significantly, and online visibility increased consistently. The Outdoor Centre now benefits from a sustainable flow of inquiries and continues to grow with data-driven optimizations.