At Crafted, we’re redefining what PR means - and proving what it can do.
Rooted in earned media and storytelling, we’ve built a model that doesn’t stop at awareness. It drives action. We fuse traditional PR, influencer marketing, affiliate marketing, and SEO into a unified engine that connects visibility to measurable sales impact.
In an era where influence moves markets, we know how to craft it authentically, strategically, and at scale.
Small by Design. Different by Choice.
We’ve built a small, senior-led team of communications experts from top multinational agencies who share a relentless passion for doing great work. We are smart, thoughtful, collaborative, and tireless in our pursuit of excellence.
Our structure is intentionally lean and democratized — every team member is empowered to think big, move fast, and deliver results. With decades of combined experience spanning brand storytelling, influencer marketing, affiliate strategy, and content optimization, we don’t just follow trends — we create them.
Our Philosophy: Connecting Awareness to Action
PR has long been seen as a top-of-funnel discipline - essential for visibility, but disconnected from conversion. We built Crafted to change that.
By integrating SEO insights, affiliate partnerships, influencer collaborations, and expert storytelling, we connect earned media to measurable outcomes. Our approach ensures every headline, quote, or review is optimized not just for reach, but for resonance and revenue.
From category launches and product PR to always-on content strategies and creator collaborations, we craft narratives that convert, building brand love and driving bottom-line growth.
Our expertise spans the full modern communications ecosystem - where creativity meets conversion:
Every story, every partnership, every click is crafted with purpose and performance in mind.
The Crafted Difference
We’re not a traditional PR agency. We’re a modern communications collective that merges storytelling with performance, human connection with data, and creativity with commerce.
We are women-owned, led, and powered, proud to shape a new era of earned-first, performance-driven marketing.
We are strategists, storytellers, connectors, and creators helping brands earn attention, build trust, and drive measurable growth.