Data Driven Digital

Challenge

Smile On Clinics is a growing group of dental practices across Australia, led by its Teeth On Implants service. After several agencies failed to give them the time or results they needed, they wanted a hands-on partner across every clinic: more enquiries, better-quality patients, and marketing that could scale without losing each clinic’s local feel.

Solution

We brought the clinics on board one by one, connecting tracking, building landing pages and launching localised Google Ads and Meta Ads for each location. Both platforms are connected to HubSpot and CareStack, so campaigns are judged on real bookings, not form fills. Dental implants are the main focus, and budget moves daily towards the clinics and services bringing in the best patients.

Result

More than 1,700 paid leads captured in HubSpot from January to October 2026, up from under 300 in the same period the year before. More than 3,500 Google Ads enquiries at an average of under $110 each, while monthly Google Ads investment grew more than 30-fold across 23 clinics. On the back of these results, Smile On is adding another 13 locations.

Challenge

After several seasons disrupted by COVID-19, the One New Zealand Warriors set a clear goal for 2024: reignite their fanbase and bring as many supporters as possible back to Go Media Stadium. The brief was to build excitement, drive ticket sales and memberships, and keep the momentum going across the entire NRL season.

Solution

We ran a full-funnel Meta Ads strategy across Facebook and Instagram. Membership campaigns ran ahead of the season, tailored ticketing campaigns built up to each home game, and ‘One Winning Deal’ offers went live within hours of every win. Time-sensitive bursts covered Black Friday, final seats and an end-of-season merchandise sale, with targeting and creative fine-tuned all season.

Result

The Warriors became the first NRL club to sell out every home game in a season: 11 sellouts and 250,000 fans through the gates, at a 14x return on ad spend. During the season, Meta campaigns alone drove more than 5,600 tracked ticket and merchandise orders at a 12.8x return.

Challenge

Our Cow is an online butcher delivering ethically sourced meat from more than 150 Australian farmers. Customers choose weekly, fortnightly or monthly boxes, so a new customer is worth far more than a single sale. Meta was the main growth channel and Google needed to pull its weight: scale new-customer acquisition hard without going over the target customer acquisition cost (CAC).

Solution

We rebuilt the Google Ads account around new customers. We built the product feed from scratch, split Search by intent (brand, competitor, meat delivery and generic), and ran curated boxes, meat and seafood as separate Performance Max and Shopping campaigns. Results were tracked daily against the CAC target, with spend pushed up wherever they held and pulled back when they didn’t.

Result

January 2026 compared with January 2025: Google Ads revenue up 117%, orders up 114%, new users up 85% and cost per click down 61%. Sales more than doubled while new customers stayed under Our Cow’s CAC target the whole way.