DGR TechLabs LLC

Challenge

Lily Charmed, a UK eCommerce jewelry brand, experienced a significant decline in Google rankings, organic traffic, and revenue. Google Search Console revealed 68,751 non-indexed URLs, creating serious index bloat and reducing search efficiency. The client needed to recover organic visibility, improve rankings for high-value collection pages, and restore revenue from organic search.

Solution

DGR TechLabs conducted a comprehensive technical SEO audit, analyzed indexing and crawl issues, and identified thousands of thin, outdated, and duplicate URLs. We prioritized index cleanup, improved crawl efficiency, strengthened high-converting collection pages, and refined the site's SEO architecture. We also initiated a topical authority strategy focused on relevant product categories and commercial search intent.

Result

Within six weeks, organic sessions increased by 71% and revenue grew by 34.6%, according to GA4. Top-three keyword rankings increased from 185 to 513, while total ranking keywords grew from 1,129 to 1,824 (Ahrefs). Non-indexed URLs decreased from 68,751 to 56,200. The campaign successfully reversed the visibility decline and established a stronger foundation for long-term organic growth.

Challenge

anatomē, a premium London-based wellness and eCommerce brand, struggled with underperforming Google Ads campaigns. The account generated only 78.57% ROAS, meaning advertising costs exceeded attributed revenue. Inefficient audience targeting, low purchase intent, and a 0.59% click-through rate limited profitability. The objective was to attract qualified shoppers and improve return on advertising spend.

Solution

DGR TechLabs restructured the Google Shopping and Performance Max strategy, researched high-value customer segments, and introduced Customer Match audiences using first-party purchase data. We optimized product feed attributes, improved ad messaging, refined audience signals, and implemented Target ROAS bidding. Continuous performance monitoring and budget reallocation reduced wasted spend and improved conversion efficiency.

Result

From September to December 2025, Google Ads ROAS increased from 78.57% to 230.80%, representing a 193.7% improvement. The campaigns generated approximately £2.31 in attributed revenue for every £1 spent, compared with £0.79 previously. Click-through rate increased by 54.2%, from 0.59% to 0.91%. These improvements were achieved with approximately flat advertising spend.

Challenge

DuraCard, a US-based custom plastic card manufacturer, needed to increase online sales in a competitive eCommerce market. Its website had limited organic visibility, with approximately 2,176 estimated monthly organic visits and 107 keywords ranking in Google's top three. The business required a long-term SEO strategy alongside profitable Google Ads campaigns to attract high-intent commercial buyers.

Solution

DGR TechLabs developed an integrated SEO and Google Ads strategy focused on high-intent searches for custom plastic cards, gift cards, membership cards, and related products. We improved keyword targeting, expanded organic visibility across commercial pages, strengthened search rankings, and continuously optimized Google Ads campaigns for conversion value and return on ad spend. SEO and PPC were managed together to support sustainable growth.

Result

Estimated monthly organic traffic grew from 2,176 to 14,102 visits, a 6.5x increase (SEMrush, May 2023–April 2026). Top-three rankings rose from 107 to 543, and ranking keywords increased from 1,329 to 2,655. Google Ads generated $88.1K in attributed sales from $20.7K in spend, delivering 4.3x ROAS between January 2025 and June 2026.