Digital Dynamo

Challenge

Next Level Wardrobe, a personal styling company based in New York City, wanted to build awareness for its brand, attract more clients to the website, and highlight their virtual styling services in the midst of the pandemic.

Solution

Identified the industry-relevant keywords to strategically target those that produced the highest ROI Created keyword-driven website content, blog posts, and videos that delivered an engaging and quality experience to the user Maximized the SEO impact of existing content through robust re-optimization and refocused keyword targeting Implemented technical optimizations that improved mobile speed by 42 points and desktop speed by 35 points Fixed the Google My Business page

Result

Increased ranked keywords by 1,900% Increased organic traffic by 560% Has 60+ target terms on the 1st SERP (600% increase) Attracts a combined search volume of over 211k searches a month Is listed as a top result in the local map pack for NYC

Challenge

MEDPLI, an independent medical malpractice insurance broker, wanted to improve its website's user experience and make it easy for potential clients to get a fast quote for insurance. Their website was outdated and felt stagnant.

Solution

MEDPLI first contacted Digital Dynamo in mid-2020 to develop and implement an SEO strategy tailored towards the insurance industry. The original campaign drove so much traffic to the site that the next natural investment was a full website redesign to better fit the growing business’s goals and improve user experience for better conversions and engagement. Digital Dynamo and MEDPLI worked together to create a modern, streamlined aesthetic that appealed to its target audience.

Result

Prior to Digital Dynamo’s work, the MEDPLI website had: - Conversions: undocumented - Ranked keywords: 266 - Average organic users each month: 177 - Target terms on the 1st SERP: 16 - Featured Snippets: None - Reviews in SERP: None After working with Digital Dynamo, the MEDPLI website has: - Conversions: Grew by 2,767% and continues to grow - Ranked keywords: 377.444% increase - Organic Traffic: 1714.69% increase - Target terms on the 1st SERP: 246 -Featured Snippets: 14 -Reviews in SERP: 168

Challenge

When Spurk HVAC first reached out to Digital Dynamo, the website and SEO strategy weren’t helping the business grow. The site wasn’t mobile-friendly and it had no mention of commercial HVAC services. Rankings were weak outside Warrendale, making it hard to win jobs in nearby towns like Wexford and Cranberry Township. Content wasn’t performing, and the site lacked strong calls-to-action.

Solution

SEO: Research and track HVAC keywords in Warrendale, including long-tail terms, and create optimized evergreen and informational content. Web Design: Build a mobile-friendly site with clear navigation, strong calls to action, preserved URLs, optimized pages, service visibility, and social proof. Goals: Launch a professional site showcasing Spurk HVAC’s expertise, improve local rankings and visibility, and increase mobile conversions.

Result

Local organic traffic grew 114% in a year. Visibility more than doubled in Wexford in a year. Visibility in Cranberry Township doubled in 6 months, with another spike a year later. Nationally relevant content on Federal Tax Credits and Private Equity in the HVAC industry ranked nationally, increasing authority and strengthening local visibility Improved Conversions: Mobile usability upgrades and stronger CTAs led to more conversions and leads on mobile.