Most B2B SaaS companies have the same content problem. The agency is too technical to understand your buyer and too junior to own the strategy. The fractional CMO has great strategy but nobody to execute it. The freelancer team your marketing leader is managing burns half their week and never adds up to a real channel.
Meanwhile organic is changing fast. AI search is rewriting how buyers discover, evaluate, and short-list vendors, and most agencies are still selling the playbook they sold two years ago.
Ethic is built for the marketing leaders who don't have time to manage all of that.
We embed as your senior content strategist and run the full content and SEO/AEO function end to end. We audit what exists, build what's missing across every stage of the buyer journey, distribute everywhere your buyers actually are, then measure what's moving and adjust what isn't.
You get strategy and execution in one relationship. One person accountable for the pipeline it produces. No keyword lists that go nowhere. No blog posts that could have been written about any company in your category. No vendor wrangling on top of your day job.
Hi, I'm Erynn, founder of Ethic. I've spent my career inside B2B SaaS marketing teams building content functions that drive pipeline. I started Ethic because I got tired of watching good companies burn $8-15K a month on activity reports nobody read. If that sounds like your last twelve months, let's talk.