Finessse Interactive Solutions Pvt. Ltd.

Challenge

G.D. Foods Manufacturing (India) Pvt. Ltd. (TOPS), a well-established FMCG brand, needed to strengthen its digital presence across search and social. Despite strong offline distribution, the brand faced: - Limited organic visibility for high-intent FMCG keywords - Under-leveraged LinkedIn presence for B2B and brand authority - Need to engage modern audiences through social content and campaigns The goal was to build discoverability, engagement, and brand recall across SEO and SMM channels.

Solution

We implemented an integrated SEO + SMM strategy: 1. Website & SEO Optimization - Built and optimized a search-friendly website structure - Targeted category-level keywords (ketchup, pickles, instant mixes, etc.) - Improved on-page SEO, internal linking, and content architecture 2. Content & LinkedIn Strategy - Developed a thought-led LinkedIn content plan focusing on: Industry insights, Product storytelling, Brand legacy & innovation -Positioned TOPS as a credible FMCG voice for professionals

Result

- Increased organic visibility across key FMCG product categories - Stronger LinkedIn engagement and follower growth, improving B2B visibility - Improved brand recall through interactive social campaigns - Established a more consistent and scalable digital presence across platforms

Challenge

CARE India had an outdated website with poor UI/UX, high bounce rates, and weak conversion journeys for donations and CSR campaigns. The platform was prone to security risks and lacked donor communication, impacting trust and repeat contributions. The goal was to build a secure, high-performing, conversion-focused platform to drive engagement and donations.

Solution

We delivered a complete UI/UX overhaul aligned with donation goals, building 600+ pages with clear funnels for campaigns. SEO-led migration ensured no traffic loss. We strengthened site security (zero downtime post-launch) and improved performance (Desktop: 63→99, Mobile: 21→81). Introduced newsletters and enabled user-generated fundraising pages to boost engagement and trust.

Result

- Website visits grew to 1.24M (↑187% YoY) - Organic + Direct traffic increased by 3.7L users (↑122%) - Contact form conversions surged by 342% - Average session duration improved to 2m 56s - Keyword visibility increased by 22.22% - Revenue reached ₹2.06 Cr (↑6.13% YoY) - Market share improved by 16.91% vs competitors Despite a complete overhaul, the platform achieved growth without traffic loss, while delivering high performance, stronger engagement, and scalable donation infrastructure.

Challenge

Archies Limited needed to scale its ecommerce visibility and conversions in a highly competitive gifting market. The brand faced fragmented traffic, low organic dominance for key occasions, and limited engagement depth. The goal was to drive high-intent traffic, improve conversion journeys, and strengthen market share across seasonal and always-on demand.

Solution

We executed an integrated SEO + performance strategy. Optimized category and occasion-based pages for high-intent keywords, improved site structure and internal linking, and enhanced UX for better conversions. Ran full-funnel campaigns across search and social, aligned with seasonal spikes, while ensuring continuous optimization of content, creatives, and landing pages.

Result

Website visits grew to 1.24M (↑187% YoY), with Organic + Direct traffic up by 3.7L users (↑122%). Conversions increased by 342%, and session time improved to 2m 56s. Keyword visibility rose by 22.22%. Revenue reached ₹2.06 Cr (↑6.13% YoY), with market share improving by 16.91% vs competitors.