Frankenstein Digital

Challenge

Bed Factory Direct was a local bed and mattress shop with a basic website and around 3,000 monthly visits. The goal was to turn the site into a proper national ecommerce store that could compete with the big bed retailers on Google, reach customers outside the local area and grow online sales without leaning on paid ads.

Solution

A full ecommerce SEO strategy, delivered hands-on. We fixed technical issues with site speed, crawlability and indexing, and rebuilt the category structure around how people actually search for beds and mattresses: by size, type and comfort. We optimised product and category pages for buying intent, created content targeting research searches and built links to grow authority. Development work alongside the SEO improved the site and conversion rate.

Result

Organic traffic grew from around 3,000 to 140,000 monthly visits, taking the business from a local shop to a national online retailer. The site went from barely visible to ranking on page one for competitive national bed and mattress terms, with organic search becoming a major source of sales.

Challenge

Taskers is a long-established Liverpool home furnishings retailer with strong offline brand recognition, but the ecommerce side was holding it back. Order picking was manual and paper based. Orders were printed and handed to staff, who could leave the shop floor at 9am and not be back until 2pm, revisiting departments several times because orders weren't collated. Online, hundreds of product pages used copied supplier content with no keyword targeting.

Solution

We replaced paper picking with iPads mounted on trolleys, pulling live pick lists straight from Magento. Orders were collated and routed logically, with items near the entrance picked first and fewer trips between departments. Staff could see in real time what had been picked and what was missing. On the ecommerce side, we rewrote product content around search intent, fixed metadata, reorganised categories and removed duplicate and low-value pages.

Result

Picking that used to run from 9am until 2pm was consistently finished by 10:30am, cutting processing time by around 70%. Stock issues showed up on screen straight away instead of when paperwork came back incomplete, which improved delivery coordination and customer updates. The business finally had real-time control over its orders, alongside a cleaner, better-targeted product catalogue.

Challenge

Work Uniform Company sells workwear and healthcare uniforms online through Shopify. Sales had stalled and the business needed a joined-up plan to grow. Paid ads weren't set up to drive profitable sales, organic visibility was limited, and orders involving multiple suppliers were being processed by hand, which would only get harder as volume increased.

Solution

Work Uniform Company sells workwear and healthcare uniforms online through Shopify. Sales had stalled and the business needed a joined-up plan to grow. Paid ads weren't set up to drive profitable sales, organic visibility was limited, and orders involving multiple suppliers were being processed by hand, which would only get harder as volume increased.

Result

Online sales grew tenfold, turning a small online store into a serious revenue channel for the business. Ads are now managed to a target return rather than spend, and automated order handling means the extra volume runs without adding admin or delays. The growth came from SEO, paid search and automation working together, not one channel on its own.