Front Page Advantage

Challenge

On our first face to face meeting with Steve at Modern Moulds it was apparent they wanted to work with an agency that would take into account the type of client they were looking for and not blindly deliver leads. Interestingly, Modern Moulds had considered working with Yell but thought the service offered was just too generic for their needs. We sat down at their premises and discussed the full sales process, types of products manufactured, new product tooling and where current sales prospects

Solution

Based on this discussion we made recommendations for the channel to use and a budget, with the focus being on a small number of very high quality enquiries so their sales funnel didn’t get bogged down with prospects that wouldn’t deliver or in laymen terms “time wasters”. In order to maximise the ability for a pay per click campaign to work we also suggested some initial changes to the website to enhance the ability for both PPC enquiries to convert but also boost their SEO traffic. Next stage

Result

Putting the words into some numbers, over 10 months of the PPC campaign the client has spent approx. £6k including the agency fee and generated over £60k of new business in that time frame which will likely lead even more business due to ongoing orders from those clients without any additional PPC spend. At the time of writing, the client has even asked us to pause the Google Ad spend because they have reached capacity in their existing manufacturing plants.

Challenge

All Environmental Health Services Ltd first approached Front Page Advantage to gain help in setting up and running Google Ads campaigns. Their goal was to deliver traffic to the website and increase downloads of the Safer Food Better Business (SFBB+) app.

Solution

In order to achieve this goal, we began with setting up a search campaign, containing text ads with relevant messaging. Over time, we have created new campaigns, such as a remarketing campaign and more recently, a performance max campaign. We have also made use of different ad types, from the now outdated expanded text ads, to responsive search ads and dynamic search ads. In addition, we have regularly completed updated keyword research to ensure we are covering all relevant terms and not missi

Result

We have been working with All Environmental Health Services to promote the SFBB+ app for several years and through continually improving the campaigns and trying new things, we have seen interactions with the app strongly increase over the years. To this day, we are still seeing new highs – July 2025 saw the 4th highest number of conversions recorded to date.

Challenge

Heartburn Cancer UK, which is a charity focused on raising awareness of oesophageal cancer and the dangers of persistent heartburn, had previously been running Google Ads campaigns but were not getting the full potential of their Google Ad Grant. While ads were active, the account wasn’t spending the full monthly budget, meaning valuable opportunities to reach people searching for advice, symptoms, and support were being missed.

Solution

We took over management of Heartburn Cancer UK’s Google Ads account and implemented a strategy to maximise their free Google Ad Grant spend and increase visibility for their cause: We built targeted campaigns focused on key awareness topics, including symptoms of oesophageal cancer and reflux. Launched a Performance Max campaign to promote upcoming fundraising events and reach new audiences likely to support or donate.

Result

After launching the optimised Google Ad Grant campaigns: Impressions and clicks increased significantly, driving far greater awareness of heartburn symptoms and oesophageal cancer. Conversions improved, with more users engaging through event sign-ups, information downloads, and support resources. The full Google Ad Grant budget is now being utilised each month, ensuring maximum exposure and value from the funding available.