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GenUp Digital

GenUp Digital

Growth-Driven Marketing for Health, Wellness & Lif
4.6

London, England, United Kingdom

1-9

2018

Open agency’s LinkedIn

GenUp Digital is a UK-based performance marketing agency helping health, wellness, and lifestyle businesses grow through data-led SEO, Google Ads, and Meta Ads strategies. We work with clients across the UK, US, and Canada, including medspas, clinics, therapists, wellness centres, aesthetic practitioners, and e-commerce brands in the lifestyle and supplement space.

Our approach is simple: we focus on results that move the needle—more qualified leads, more bookings, more revenue. Everything we do is built on a foundation of strategy, clarity, and accountability.

Our team includes a dedicated Account Manager, a Google Ads Specialist, a Meta Ads & Paid Social Strategist, a Local SEO Specialist, and a Full-Time SEO Content Manager. We also work with experienced designers, developers, and content creators to ensure every project is delivered to a high standard, on time, and aligned with your brand.

We’ve delivered measurable growth for clinics generating over 100 high-value leads per month, improved conversion rates by restructuring ad campaigns, and helped local service businesses dominate the map pack for their keywords. For e-commerce clients, we’ve scaled revenue profitably with carefully structured Performance Max and Meta retargeting campaigns.

What sets us apart is our experience and commitment. Our founder brings 20+ years of experience in the health and wellness industry, including time as a university lecturer in exercise science and physiology, as well as practical experience in clinical and elite sports settings. This gives us a unique perspective when working with wellness brands—because we understand your industry from the inside out.

We’re not just another marketing agency. We’re your growth partner—bringing expert insight, responsive communication, and transparent reporting. We offer full-service marketing packages, a streamlined Essentials Plan for small businesses, and even a self-managed platform and education hub for those wanting to take control of their own marketing.

If you’re a service-based business looking to grow with confidence, GenUp Digital is built to help you get there.

Client business size
Budget per project
$1,000 - $2,500
Project duration
  • More than 6 months
Geographic focus
  • United Kingdom
  • United States
Languages
  • English
Success stories

Challenge

Their existing Google Ads campaigns were poorly structured, leading to wasted ad spend on irrelevant traffic. Organic rankings were limited to a small number of low-volume keywords, and most product pages lacked proper optimisation. Without accurate tracking or a clear marketing strategy, they were flying blind—relying on guesswork rather than data to drive growth.

Solution

We audited their site, SEO, and Google Ads setup, then built a performance-led strategy. We restructured Google Ads with focused ad groups, tracked conversions, and refined keywords and ad copy. For SEO, we built optimised product pages and improved technical SEO. We also made key UX tweaks to boost conversions, including clearer calls-to-action and a simpler quote request process.

Result

Organic traffic increased by 187%, with new product pages ranking on page one for high-intent keywords. Paid search performance improved dramatically, with cost per conversion dropping by 47% and ROAS more than doubling. Sales volume increased, with consistent daily orders replacing the previous sporadic pattern. Lead quality improved, especially for high-ticket custom jobs like caravan and commercial seating. The business now has predictable, scalable marketing systems to support growth.

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