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The SEO Works

The SEO Works

THE DIGITAL GROWTH EXPERTS
4.7

Sheffield, England, United Kingdom

London, England, United Kingdom

Leeds, England, United Kingdom

50-249

2009

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The SEO Works is a digital marketing agency specialising in search engine optimisation, pay per click advertising and performance-led search marketing. Founded in 2009, the agency works with businesses internationally, supporting organisations ranging from growing SMEs to established national and enterprise brands.

 

The agency’s work is centred on delivering measurable commercial

outcomes from search. Campaigns are planned around clear objectives rather than

surface-level metrics alone. SEO and PPC activity is closely aligned with

defined KPIs, ensuring that performance is evaluated in terms that matter to

the business.

 

The SEO Works delivers full-spectrum SEO campaigns that include

technical auditing, on-page optimisation, content strategy, digital PR and link

acquisition. All activity is informed by detailed research into search demand,

competition and user intent, so optimisation efforts reflect how audiences

actually search and make decisions. Strategies are bespoke and adapted to each

client’s needs.

 

The SEO Works has also developed specialist capability in AI-led

search, including AI SEO, answer engine optimisation and visibility within

large language model driven platforms. This work supports brands as search

results evolve, helping ensure content is structured, authoritative and accessible

for both traditional search engines and AI-powered answer systems.

 

Paid search and paid media management form a key part of the

wider service mix. The agency manages Google Ads, Microsoft Advertising,

shopping campaigns and paid social activity, with an emphasis on conversion

quality, cost control and return on ad spend. As a Google Premier Partner, The

SEO Works operates within recognised best practice frameworks and uses data,

testing and automation where appropriate.

 

Delivery is handled entirely in-house across SEO, PPC, content

and digital PR. This allows for close collaboration, consistent execution and

clear accountability. Clients are supported by dedicated account managers and

specialist teams, with regular communication and transparent reporting.

 

The agency works across sectors including B2B, ecommerce, SaaS,

healthcare, professional services and education. With long-term client

relationships, published research and industry recognition, The SEO Works is

positioned as a commercially focused search partner for organisations that

treat search as a long-term growth channel rather than a short-term tactic.

Contact on 0800 292 2410 or via website.

Budget per project
Any
Project duration
  • Any
Geographic focus
  • United Kingdom
  • United States
Languages
  • English
Success stories

Challenge

Our client, an investment platform, wanted to build links & grow website traffic by 30%, whilst maintaining conversions. They faced multiple challenges such as diminishing search interest in self-trading after the pandemic, the fierce competition in this YMYL niche, and trust issues in the industry.

Solution

Our campaigns focused on financial scams. As well as being a hot topic, it would help position our client as an authoritative source, knowing we had the expertise to draw on. We made sure to publish high-quality research for this YMYL topic, using data to produce a wide range of angles.

Result

Across these three campaigns, we gained 150 links, with estimated combined campaign views of over 1.5 million! We exceeded their target of a 30% increase in traffic, by increasing their daily users by 100%! All of this on a sensible budget and in a very competitive industry.

Challenge

Our client is one of the largest cricket retailers in the world. They approached The SEO Works to improve their PPC activity, increase their online transactions, transaction revenue and Return on ad spend.

Solution

We focussed on improving the performance of their search and shopping campaigns, increasing online conversions and ROAS (return on ad spend). We did this by re-structuring their existing campaigns, focussing on driving more from higher value products and retargeting missed conversions.

Result

A huge increase in online transactions has turbocharged their transaction revenue by 278%, and increased their return on ad spend to 1500%. This has been achieved whilst decreasing their monthly budget spend on clicks.

Challenge

Our client, a private number plates retailer, contacted The SEO Works as their organic traffic and revenue was starting to decline. They wanted to catch up to their competitors in search results, and push core keywords onto the first page of Google.

Solution

To understand why their competitors were outranking them, we conducted a deep analysis into their strengths and weaknesses. Then, we implemented a strategy that focused on closing any gaps in their content and fixing technical issues.

Result

With an 85% increase in organic sessions also came a 215% increase in organic revenue. As a result of our optimisations, our client appears on the first page of Google for core terms like ‘private number plates’ – significantly boosting visibility for the brand.

Our clients
Sheffield, England, United Kingdom agency The SEO Works helped Sports retailer grow their business with SEO and digital marketing
Sheffield, England, United Kingdom agency The SEO Works helped Higher Education grow their business with SEO and digital marketing
Sheffield, England, United Kingdom agency The SEO Works helped Healthcare grow their business with SEO and digital marketing
Sheffield, England, United Kingdom agency The SEO Works helped Food platform grow their business with SEO and digital marketing
Sheffield, England, United Kingdom agency The SEO Works helped Financial Services grow their business with SEO and digital marketing
Sheffield, England, United Kingdom agency The SEO Works helped SAAS tech grow their business with SEO and digital marketing
Our awards
Sheffield, England, United Kingdom agency The SEO Works wins Global Agency Awards award
Sheffield, England, United Kingdom agency The SEO Works wins Campaign Agency of the Year award
Sheffield, England, United Kingdom agency The SEO Works wins European Search Awards award
Sheffield, England, United Kingdom agency The SEO Works wins UK Digital Excellence Awards award
Sheffield, England, United Kingdom agency The SEO Works wins Web Excellence Awards award
Sheffield, England, United Kingdom agency The SEO Works wins UK Search Awards award
Reviews

4.5

The average rating is based on reviews from both Google Maps and Semrush.
Onur Gilleard
on
Dec 23, 2025

Absolutely fantastic company. SEO works redesigned and worked on my SEO medical website “London skin clinic” for a year. The standard of work they produced is genuinely exceptional . Eleanor led the SEO aspect and Graham led the design and UX of my project and both were amazing. Thoroughly recommend if you are looking for thoughtful, skilled , high end website work

Joanne Worman
on
Aug 11, 2025

We engaged SEO Works to improve organic traffic to our website prior to rebranding and merging with our acquirer's website. They assisted with content and blog creation and moving pages to the new website. They were further engaged to improve traffic to these new pages. They provided solid strategic advice on keywords and we saw a marked increase in website traffic and visibility. I found the team reliable and easy to work with and always motivated to create the best outcomes for our business, despite minimal input from us.

Seb Blurton
on
Jul 28, 2025

We’ve been working with SEOworks for 6 months, and it’s made a real difference. SEO rankings are up, we’re getting more traffic, and sales have followed. Our account manager, Will Gill has been great to work with, always helpful, knows his stuff, and really gets what we’re trying to do. Would highly recommend them to any business, just not our competitors. 😅

Peter Wrigley
on
Sep 19, 2025

Excellent work from a series of dedicated professionals. The SEO Works took a mid-performance website and transformed it to delivering significantly increased traffic with improved conversion rate, and conversion quality. Strongly recommended.

Richard Bagguley
on
Jan 20, 2026

I just had a free site review by Tom H. and was very impressed by the objective advice and suggestions, very refreshing approach.

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