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Sheffield, England, United Kingdom
London, England, United Kingdom
Leeds, England, United Kingdom
50-249
2009
The SEO Works is a digital marketing agency specialising in search engine optimisation, pay per click advertising and performance-led search marketing. Founded in 2009, the agency works with businesses internationally, supporting organisations ranging from growing SMEs to established national and enterprise brands.
The agency’s work is centred on delivering measurable commercial
outcomes from search. Campaigns are planned around clear objectives rather than
surface-level metrics alone. SEO and PPC activity is closely aligned with
defined KPIs, ensuring that performance is evaluated in terms that matter to
the business.
The SEO Works delivers full-spectrum SEO campaigns that include
technical auditing, on-page optimisation, content strategy, digital PR and link
acquisition. All activity is informed by detailed research into search demand,
competition and user intent, so optimisation efforts reflect how audiences
actually search and make decisions. Strategies are bespoke and adapted to each
client’s needs.
The SEO Works has also developed specialist capability in AI-led
search, including AI SEO, answer engine optimisation and visibility within
large language model driven platforms. This work supports brands as search
results evolve, helping ensure content is structured, authoritative and accessible
for both traditional search engines and AI-powered answer systems.
Paid search and paid media management form a key part of the
wider service mix. The agency manages Google Ads, Microsoft Advertising,
shopping campaigns and paid social activity, with an emphasis on conversion
quality, cost control and return on ad spend. As a Google Premier Partner, The
SEO Works operates within recognised best practice frameworks and uses data,
testing and automation where appropriate.
Delivery is handled entirely in-house across SEO, PPC, content
and digital PR. This allows for close collaboration, consistent execution and
clear accountability. Clients are supported by dedicated account managers and
specialist teams, with regular communication and transparent reporting.
The agency works across sectors including B2B, ecommerce, SaaS,
healthcare, professional services and education. With long-term client
relationships, published research and industry recognition, The SEO Works is
positioned as a commercially focused search partner for organisations that
treat search as a long-term growth channel rather than a short-term tactic.
Contact on 0800 292 2410 or via website.
$30,000
2023
6 months
Challenge
Our client, an investment platform, wanted to build links & grow website traffic by 30%, whilst maintaining conversions. They faced multiple challenges such as diminishing search interest in self-trading after the pandemic, the fierce competition in this YMYL niche, and trust issues in the industry.
Solution
Our campaigns focused on financial scams. As well as being a hot topic, it would help position our client as an authoritative source, knowing we had the expertise to draw on. We made sure to publish high-quality research for this YMYL topic, using data to produce a wide range of angles.
Result
Across these three campaigns, we gained 150 links, with estimated combined campaign views of over 1.5 million! We exceeded their target of a 30% increase in traffic, by increasing their daily users by 100%! All of this on a sensible budget and in a very competitive industry.
$15,000
2023
12 months
Challenge
Our client is one of the largest cricket retailers in the world. They approached The SEO Works to improve their PPC activity, increase their online transactions, transaction revenue and Return on ad spend.
Solution
We focussed on improving the performance of their search and shopping campaigns, increasing online conversions and ROAS (return on ad spend). We did this by re-structuring their existing campaigns, focussing on driving more from higher value products and retargeting missed conversions.
Result
A huge increase in online transactions has turbocharged their transaction revenue by 278%, and increased their return on ad spend to 1500%. This has been achieved whilst decreasing their monthly budget spend on clicks.
$48,000
2023
12 months
Challenge
Our client, a private number plates retailer, contacted The SEO Works as their organic traffic and revenue was starting to decline. They wanted to catch up to their competitors in search results, and push core keywords onto the first page of Google.
Solution
To understand why their competitors were outranking them, we conducted a deep analysis into their strengths and weaknesses. Then, we implemented a strategy that focused on closing any gaps in their content and fixing technical issues.
Result
With an 85% increase in organic sessions also came a 215% increase in organic revenue. As a result of our optimisations, our client appears on the first page of Google for core terms like ‘private number plates’ – significantly boosting visibility for the brand.












Absolutely fantastic company. SEO works redesigned and worked on my SEO medical website “London skin clinic” for a year. The standard of work they produced is genuinely exceptional . Eleanor led the SEO aspect and Graham led the design and UX of my project and both were amazing. Thoroughly recommend if you are looking for thoughtful, skilled , high end website work
We engaged SEO Works to improve organic traffic to our website prior to rebranding and merging with our acquirer's website. They assisted with content and blog creation and moving pages to the new website. They were further engaged to improve traffic to these new pages. They provided solid strategic advice on keywords and we saw a marked increase in website traffic and visibility. I found the team reliable and easy to work with and always motivated to create the best outcomes for our business, despite minimal input from us.
We’ve been working with SEOworks for 6 months, and it’s made a real difference. SEO rankings are up, we’re getting more traffic, and sales have followed. Our account manager, Will Gill has been great to work with, always helpful, knows his stuff, and really gets what we’re trying to do. Would highly recommend them to any business, just not our competitors. 😅
Excellent work from a series of dedicated professionals. The SEO Works took a mid-performance website and transformed it to delivering significantly increased traffic with improved conversion rate, and conversion quality. Strongly recommended.
I just had a free site review by Tom H. and was very impressed by the objective advice and suggestions, very refreshing approach.
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