Growth Accelerators

Challenge

- Achieving top 3 rankings for transactional terms in Ottawa and other primary cities of Canada. - Driving small business focused traffic to the website - Converting website traffic into qualified leads

Solution

Based on our industry research and competitor analysis we chalked out a detailed and custom SEO plan for our client. This involved: – Creating additional/new landing pages/service pages per offering to align a particular set of keywords with a specific page – Writing high quality, non-keyword stuffed content – Adding proper CTAs to the pages – Adding FAQs and informative content to the page – On page optimisation as per best SEO practices

Result

1 – Ranking #1 on Google search for multiple terms related to bookkeeping, accounting, CPA, Taxation advisory in Ottawa, Toronto, Montreal and Vancouver 2- The website started ranking in SERP for pver 500 keywords 3- Increase in organic traffic by over 500% in 12 months 4.- Not only Google but the website has now (in 2025) started ranking on ChatGPT and SGE results. 5. Most importantly the project that started as a pilot is running with us for over 2 years now

Challenge

Client is a fashion jewelry brand and had a vision to become a go-to destination for Gen Z in India. The competitors were not only other fashion jewelry brands, but also popular marketplaces. They came to us soon after the website launch and were fairly new in the market with almost nil domain history.

Solution

We used SEMrush, Google Keyword Planner, and Search Console to conduct in-depth keyword research and analyze competitors’ ranking keywords. Based on industry trends, we recommended pages for events like Valentine’s Day, Diwali, Christmas, and New Year to capture peak traffic periods. To attract Gen Z and young professionals, we published blogs beyond fashion jewelry to draw a wider, relevant audience. We grew traffic by launching more collection pages, targeting a broader range of keywords.

Result

Google 1st page ranking for ~1,100 keywords Google Top 3 positions for ~300 keywords In total ~14.8k keywords in SERP Organic traffic growth from 721 to 152k in 15 months

Challenge

Client is a high end landscape design company in New York. They wanted to target niche audience with a certain income level and the ones looking for premium landcape design. Moreover, their organic traffic when the project initiated was almost nil, thus, we had to build the visibility from the scratch

Solution

We started with understanding the customer profile and conducted a keywords analysis inline. Further, a thorough competition analysis was done to device a strategy to outrank them. We broke down the landscape design services into more specific terms like “Rooftop Garden Design”, “Backyard and Patio Design”, “Townhouse Garden Design”, “Brownstone Garden Design”, “Pergola Design” and created specific page for each. Backlinks were created on high DA website for proper flow of link juice.

Result

1 – A staggering 15x growth in monthly organic traffic was achieved in just 3 months. 2 – Google not only awarded front page placement for over 20 keywords in 3 months but also for some of the keywords, our client’s website featured 5 times on the front page! 3 – Google’s new AI feature SGE, mentioned the client by name. So not just the website, but client’s name was also given recognition by Google 4 – Multiple previous work images from client's site got crawled on Google.