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Ice Nine Online

Ice Nine Online

Founder-Led B2B Digital Marketing + Training
4.9

Chicago, Illinois, United States

1-9

2014

Open agency’s LinkedIn

Helping B2B companies improve search visibility, AI visibility, and measurable growth.

Ice Nine Online is a founder-led B2B digital marketing agency based in Chicago. Since 2014, we’ve helped businesses build search-optimized WordPress websites, improve organic visibility, increase visibility in AI-generated search experiences, generate qualified leads, and drive millions in revenue through SEO, PPC, analytics, and content strategy.

Every engagement starts with research. Before we launch campaigns or build websites, we study your customers, competitors, and search landscape to understand how buyers search, compare vendors, and make decisions online. That research shapes everything from SEO and AI visibility to paid media structure, website architecture, and conversion tracking.

We don’t just execute. We educate. Throughout every project, we explain the strategy, walk through campaigns, teach the tools, and help your team build lasting digital marketing skills. Clients regularly highlight our transparency, responsiveness, and training-focused approach in reviews.

What is the team like?

Ice Nine Online is intentionally senior-led. You work directly with the founder and experienced US-based specialists. We do not hand strategy development to junior account teams.

What kind of results have we delivered?

  • Generated 10,000+ marketing-qualified leads over three years for a Chicago small business
  • Increased Google SERP impressions by 390% and generated a $3.5M increase in annual SEO-attributed leads for a B2B chemicals company
  • Increased marketing-qualified leads by 500%+ for a B2B company, requiring expansion of their sales team
  • Helped a B2B client maintain top rankings for 100 competitive industry search terms for more than six years
  • Audited and improved a 15,000+ page website, resulting in 130% year-over-year organic traffic growth
  • Helped an e-commerce business grow from $50K to $1.5M in annual sales
  • Built award-winning WordPress websites recognized by MUSE, DotCOMM, and Web Excellence Awards
  • Trained marketing leaders, including a Fortune 1000 CMO, on SEO, analytics, and digital advertising

What makes Ice Nine Online different?

We focus on practical, measurable marketing strategies grounded in analytics, search behavior, and how modern AI-driven search platforms discover and reference content.

Clients work directly with senior strategists, receive transparent reporting, and gain a clearer understanding of how their marketing actually performs.

Client business size
Budget per project
$5,000 - 10,000
Project duration
  • More than 6 months
Geographic focus
  • United States
Languages
  • English
Success stories

Challenge

A B2B chemicals manufacturer had an outdated website with poor search visibility, weak technical SEO, and limited organic lead generation despite operating in a high-value niche market.

Solution

Ice Nine Online designed and developed a new SEO-driven WordPress website focused on technical SEO, information architecture, content optimization, keyword targeting, and conversion tracking. We also improved page speed, metadata, internal linking, and search-focused content structure across the site.

Result

Google search impressions increased by 390%, and the company saw a resulting $3.5 million increase in annual SEO-attributed lead value. The new site also improved lead quality and visibility for high-intent industry searches.

Challenge

A B2B company operating in a highly SaaS competitive market struggled to compete against larger competitors with significantly bigger marketing budgets and stronger domain authority.

Solution

Ice Nine Online implemented a long-term SEO and content strategy focused on a new website build, ongoing technical SEO improvements, search intent alignment, competitive keyword targeting, website optimization, off-site authority building, and ongoing content expansion. We also closely monitored rankings and search behavior trends to continuously evolve our strategy and maintain performance over time.

Result

The client achieved and maintained top Google and Bing rankings for more than 100 of the most competitive search terms in their industry for over six years, significantly increasing inbound lead volume and market visibility.

Challenge

A Chicago-based B2B company needed a scalable lead generation strategy that could consistently generate qualified inbound leads without relying entirely on outbound sales efforts. Existing marketing efforts lacked attribution, conversion tracking, and SEO visibility.

Solution

Ice Nine Online developed a multi-channel demand generation strategy focused on SEO, paid search, conversion optimization, analytics, and landing page improvements. We rebuilt attribution tracking, optimized high-intent search targeting, created SEO-focused content, and continuously refined campaigns based on lead quality and conversion data.

Result

The client generated more than 10,000 marketing-qualified leads over three years, averaging roughly nine qualified inbound leads per day. The campaigns created a predictable inbound pipeline and significantly reduced reliance on outbound prospecting.

Our clients
Chicago, Illinois, United States agency Ice Nine Online helped Wunderlich-Malec grow their business with SEO and digital marketing
Chicago, Illinois, United States agency Ice Nine Online helped Vine Advisors grow their business with SEO and digital marketing
Chicago, Illinois, United States agency Ice Nine Online helped ProPair grow their business with SEO and digital marketing
Chicago, Illinois, United States agency Ice Nine Online helped V3 Companies grow their business with SEO and digital marketing
Chicago, Illinois, United States agency Ice Nine Online helped Foundation Specialties Geostructural Construction grow their business with SEO and digital marketing
Chicago, Illinois, United States agency Ice Nine Online helped Crossland Construction grow their business with SEO and digital marketing
Our awards
Chicago, Illinois, United States agency Ice Nine Online wins Web Excellent Award Winner award
Chicago, Illinois, United States agency Ice Nine Online wins Muse Design Award Winner award
Chicago, Illinois, United States agency Ice Nine Online wins DotCOMM Award Winner award
Chicago, Illinois, United States agency Ice Nine Online wins Microsoft Advertising Partner award
Chicago, Illinois, United States agency Ice Nine Online wins Google Partner award
Chicago, Illinois, United States agency Ice Nine Online wins Three Best Rated award
Reviews

4.9

The average rating is based on reviews from both Google Maps and Semrush.
Sydney Floyd
on
Dec 31, 2025

Ice Nine Online did a fantastic job with our WordPress website project. The design is modern, clean, and visually engaging, and they packed in a ton of functionality without sacrificing usability. Their project management and communication were outstanding from start to finish. The timelines were clear, expectations were set, and every detail was handled with professionalism. We couldn’t be happier with our new website!

Julia Perpetua
on
Jan 2, 2026

I’ve been working with the Ice Nine Online team for a few months now on both a website project and ongoing content marketing/SEO/GEO efforts, and I can confidently say they are an outstanding company to partner with. Their team turns projects around quickly, brings a strategic mindset to everything they do and consistently delivers high-quality work. The website they built for my company is awesome! It’s modern, has tons of functionality, and is a strong foundation for our ongoing SEO/GEO marketing efforts. I’m very happy we chose to work with Ice Nine Online and truly value the expertise and professionalism they bring to our projects.

Darin Skutt
on
Jan 5, 2026

My company has worked with Matt and the Ice Nine team for quite some time. Over the past few months, I have joined meetings to support the lead tracking side, and I am extremely impressed with the results they have delivered. I assist with lead tracking and attribution, and a significant portion of our overall lead flow now comes from Ice Nine. Many of these leads represent large revenue opportunities, including six- and seven-figure deals generated through SEO/GEO and the website they built for us. Our visibility in Google and traffic from search and AI platforms like ChatGPT has increased dramatically. Most importantly, this traffic is high quality and is converting into real opportunities and closed business for our sales team. The agency space is highly competitive, and many firms overpromise and underdeliver. Ice Nine is the opposite. They deliver significant ROI and consistently do what they say they will do.

Scott Bosworth
on
May 16, 2025

My colleagues and I are incredibly happy with the website Ice Nine Online built for our firm. From start to finish, every interaction we had with Matt and his team was professional, comfortable, and focused on what we cared about. Ice Nine's communication was helpful and responsive, and the team was consistently able to hear and understand our (sometimes vague) ideas or suggestions and transform them into creative solutions that work for our business. Their skill and experience in building high-performing WordPress sites is top-notch, and they delivered exactly what we hoped and asked for--on time, within budget, and without any stress.

Daniel Heywood
on
Jun 28, 2024

Ice Nine built an excellent website for my law firm. The site is clean, modern, and includes all the necessary information. It was completed on time and within budget. Their communication throughout the process was outstanding and they even held a training to teach my team WordPress and how to edit our site's pages. They have a streamlined and collaborative approach to building websites. They demonstrated deep expertise in web design, coding, hosting, and creating sites that look and function exceptionally well. Matt & Andrew have been patient & ultra helpful throughout the process. Highly Recommend!

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