Ignite Search

Challenge

ACE HSC Tuition partnered with Ignite Search in 2021, a high-performing education provider with limited digital visibility. Despite strong outcomes, they weren't ranking competitively in search, and couldn't engage Sydney's non-primary English-speaking Chinese community. In Jan 2021, visibility across 75 keywords sat at 11%, with only 30 on page one and 5 in position #1. ACE needed a partner to build its profile and a bilingual audience, choosing Ignite for its SEO and Chinese Marketing edge.

Solution

Ignite Search delivered technical and on-site SEO audits, new landing pages and blog content, refined site architecture and CTAs, competitor benchmarking, and a 2024 website relaunch with faster speeds and updated branding, continually adjusted for Google algorithm updates. We also built a Chinese marketing strategy: WeChat and RedNote presence, bilingual content translation, real-time WeChat enquiry response, and culturally resonant posts for Sydney's Chinese-speaking families.

Result

ACE's visibility rose from 11% in Jan 2021 to a peak of 77% by Feb 2025. First-page keywords grew from 30 to over 50, and #1 rankings from 5 to 14. Since Nov 2021, ACE has held the top visibility ranking among 10 tracked Sydney competitors, driving increases in traffic, enquiries, enrolments, phone calls and revenue. Chinese community growth (from a zero benchmark, by Apr 2025): WeChat followers +90.91%, RedNote +1166.67%, Weibo +1180.00%.

Challenge

Despite its wholesale success, JFC, like many companies, faced major challenges during the pandemic, with hospitality sales dropping sharply due to forced shutdowns. Until then, JFC was a pure-play wholesaler with no direct-to-consumer retail. Management decided on a radical transformation: entering the B2C market in a big way. That's the primary reason we were brought in, to help turn their vision into results, build the retail arm from the ground up, and grow revenue in that sector.

Solution

Despite wholesale success, JFC's hospitality arm was hit hard by pandemic shutdowns, with sales from its hospitality clients dropping sharply. As a pure-play wholesaler with no direct-to-consumer presence, JFC decided to transform the business by entering the B2C market, bringing in Ignite Search to lead the charge. JFC also faced recurring unsold inventory nearing expiry. The solution: a new B2C channel to reach everyday consumers and move stock based on local inventory realities.

Result

With no prior B2C experience, JFC needed an audience built from scratch. We launched state-based Shopify stores from Oct 2022, linked to local warehouse stock, expanding across most states and NZ. A rapid-response framework enabled up to 3 campaigns weekly with full creative support. By May 2023, messaging shifted to Japan-aware audiences with Kanji and cultural nuance. Sydney results (Apr 2023-25): Orders +313%, Gross Sales +351%, Total Sales +344%, new customers +68%.

Challenge

When Hume Building Products came to Ignite Search in 2024, they were at a crossroads. Their internal marketing team was gone, digital efforts had stalled, and paid ads were off due to poor-quality leads and high costs. Social media existed but lacked strategy. Despite serving two distinct audiences, commercial builders and architects, both product lines shared one undifferentiated brand voice, with no separation between Hume Building Products and Hume Architectural.

Solution

1. Brand: An audit split Hume into two pillars, Hume Building Products (commercial) and Hume Architectural (architects/designers), each with bespoke visual templates and guidelines. 2. Social: Each channel got a clear lane, growing Architectural accounts from near-zero, reviving Pinterest, and launching a LinkedIn newsletter. 3. Ads: Rebuilt paid media from scratch across Google, Meta and LinkedIn, with new creative and copy frameworks. 4. SEO: Strategy scoped, then handed to Hume in-house.

Result

Since partnering with Ignite Search in late 2024, Hume Building Products has seen sustained growth across social and paid advertising, driven by consistent strategy and data-led optimisation. Digital Ads (Dec 2024-Mar 2026): rebuilt from zero, Lead Actions +727%, Cost Per Lead -52%, Ad Impressions +429%, spend scaled 296% with efficiency improving throughout. Hume Architectural Social (Nov 2024-Mar 2026): LinkedIn +87%, Newsletter subs +162%, Facebook +62%, Instagram +34%.