I'm Evolution srl

Challenge

Until then, customer visibility had come almost exclusively from brand searches. The strategy's goal was to displace the main competitor in organic search results for queries related to the ailments and problems solved by the product.

Solution

The SEO audit guided a three-pronged strategy: - Impactful content: Useful articles optimized to capture every informative search for the conditions treated by the drug. - Technical SEO: Optimizing the site's architecture and addressing issues that were hindering rankings. - Authority: Activities aimed at increasing the domain's trust and reputation in Google's eyes through link building and online PR.

Result

After 12 months of work, the client's website (which we cannot name because it is covered by an NDA) went from 25,000 to 354,000 visits per month, surpassing all competitors.

Challenge

Deghi SpA needed to change the store's name, which would require a change in domain and technological infrastructure. The preliminary analysis highlighted significant critical issues: - Domain replacement: migration from an authoritative domain to one with no history. - New e-commerce platform: transition from Ready Pro to a custom architecture, with a change. - New website structure: reorganization of the architecture, resulting in a redistribution of link juice.

Solution

After assessing the risk, we established three SEO micro-goals to support the company's macro-goal of increasing revenue: - Minimize the impact on organic traffic during the migration; - Position and optimize targeted keywords; - Scale organic traffic volume.

Result

The SEO strategy implemented resulted in an 81% increase in e-commerce visits within a year of the migration.

Challenge

The client hired us for three key objectives: to expand online visibility, increase e-commerce sales and position themselves as a strategic partner for B2B and procurement processes.

Solution

Having identified the critical points of the website and company processes, we provided the marketing department with the strategic and operational support needed to coordinate digital activities, focusing on four key areas: SEO optimization of category, subcategory, and filtering; Content production for bare categories and writing technical guides on the blog; Brand authority growth in search engines and users; and Advanced data monitoring and analysis.

Result

The data-driven strategy developed over the years has yielded extraordinary results, nearly tripling the number of keywords on the first page and recording a 373% increase in monthly organic traffic. Specifically, the growth resulted in: Unbranded traffic: from 86,600 to 410,100 sessions/month (+373%); Branded traffic: from 26,500 to 70,700 sessions/month (+166%); First-page keywords: from 6,800 to 19,200 ranking terms (+182%).