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Impressive Digital

Impressive Digital

Its All In The Name.
4.9

Melbourne, Victoria, Australia

Austin, Texas, United States

50-249

2016

"Your story is our story. Your vision, our vision."

Since 2016, we’ve been accelerating growth for businesses with first-class digital strategies, powered by Impressive minds.

Impressive was founded with a single goal: to cut through the BS and create campaigns that drive tangible performance for businesses. We wanted to be an ethical, results-driven business in a sea of cowboys, and offer brands a new way forward. A way to help retailers stay agile and keep up with the fast-paced world of digital.

We exist for every company that believes there's more to digital than CPCs. Turns out, there are a lot. From the humblest of beginnings (think:

one client and one employee), we’ve built a team of 74+ A-players that are growing brands in Australia and beyond.

We unite bold thinkers and smart marketers who work hard, learn fast, and have a drive to move forward. It’s this drive for performance and transparency that helped us to achieve international success for our first eCommerce client back in the day — and that has continued

to lead forward-thinking retailers like Kogan, Acer, Bioderma and Kookai to trust us with their growth.

With our relentless commitment to our clients, we’ve gone from strength to strength, from winning back-to-back SEMRush Awards to being crowned the fastest growing digital agency Down Under. Other agencies have even gone so far as to follow in our footsteps — a move that we take as the highest compliment.

But what truly matters to us? Working with our clients and our people define the future of digital. That’s why we’re continually pushing the boundaries to deliver long-term growth for more businesses around the world. Whether it’s through bringing in Performance Directors, partnering with industry associations like NORA and the IMAA, or expanding our presence to the US, we’re always a move ahead and a cut above.

Question the status quo. Grow faster and go further. Our hunger for success and innovation continually fuels us to change the game and carve new paths forward.

With us, the future is Impressive.

Budget per project
Starting from $1,000
Project duration
  • Any
Geographic focus
  • Australia
  • United States
Languages
  • English
Success stories

Challenge

The goal of this campaign was to drive traffic back to the site, increase overall revenue by 78%, and cement the brand at the front of potential customer’s minds.

Solution

Our plan was to target high-intent keywords on search, create and optimise content-rich category pages for organic SEO, acquire backlinks & improve site architecture.

Result

Overall, the integrated campaign led to a drastic increase in website traffic with an increase of 65% in sessions and 98% increase in unique users. In just one year, Luxo Living also saw a monumental 86% increase in sales compared to the previous year.

Challenge

iSelects' website content was lacking depth which was hindering their ability to draw in traffic. iSelect was also experiencing an issue with using unnatural links which violated Google policies, in turn affecting their authority.

Solution

Impressive devised a content strategy for iSelect to create in-depth, valuable, and engaging blogs that would educate consumers on each insurance vertical. We undertook a massive backlink analysis and removed low-quality backlinks. We then built high-quality PR backlinks through rich guest blogs.

Result

We were able to exceed many KPIs such as achieving the #1 position for ‘health insurance’, ‘private health insurance’, and ‘pet insurance’. iSelect also reached first page rankings for other search terms such as ‘compare car insurance’ and ‘life insurance’.

Challenge

The Memo re-engaged Impressive just ahead of Q4 after a period of managing activity in-house. While the brand had previously worked with Impressive, the account had since been brought in-house as the business invested in building its own capability. By the time Q4 approached, performance concerns had begun to emerge. With the most commercially important period of the year fast approaching, The Memo needed to quickly regain control, improve efficiency, and create a stronger foundation for scale.

Solution

We increased qualified traffic and organic sales over time by improving visibility for non-branded terms. We also enhanced crawlability and indexability of content by increasing prominence of important categories in the site’s architecture and by alleviating technical issues.

Result

Since commencing with Impressive in late 2020, the website has experienced astronomical growth. Non-brand clicks are up 233%, non-brand impressions have grown 212% and the amount of keywords ranking in positions #1-3 have spiked by 50%.

Our clients
Melbourne, Victoria, Australia agency Impressive Digital helped Mattel grow their business with SEO and digital marketing
Melbourne, Victoria, Australia agency Impressive Digital helped Sydney Tools grow their business with SEO and digital marketing
Melbourne, Victoria, Australia agency Impressive Digital helped Acer grow their business with SEO and digital marketing
Melbourne, Victoria, Australia agency Impressive Digital helped Kogan grow their business with SEO and digital marketing
Melbourne, Victoria, Australia agency Impressive Digital helped iSelect grow their business with SEO and digital marketing
Melbourne, Victoria, Australia agency Impressive Digital helped digiDirect grow their business with SEO and digital marketing
Our awards
Melbourne, Victoria, Australia agency Impressive Digital wins SEMRush Winner 2022 award
Melbourne, Victoria, Australia agency Impressive Digital wins SEMRush Winner award
Melbourne, Victoria, Australia agency Impressive Digital wins SEMRush Winner 2023 award
Melbourne, Victoria, Australia agency Impressive Digital wins APAC Search Awards 2024 award
Melbourne, Victoria, Australia agency Impressive Digital wins Global Search Awards 2025 award
Melbourne, Victoria, Australia agency Impressive Digital wins APAC Search Awards 2025 award
Reviews

4.8

The average rating is based on reviews from both Google Maps and Semrush.
Jacob Soeradinata
on
Mar 4, 2026

I've worked alongside Impressive as a client and these guys are experts in what they do and always put their client's best interests at the forefront of their work. Highly recommend this agency.

Anyi Mok
on
Apr 5, 2024

As a small business owner, diving into the digital advertising can indeed feel overwhelming, especially with the constant changes and updates. However, partnering with Impressive has been an absolute game-changer for us. They've managed to simplify the complex world of digital marketing in a way that truly resonates with our business. What truly sets them apart is their commitment to transparency and accountability. They provide detailed reports and insights, keeping us informed every step of the way. Finding one that not only understands but also aligns with our business values is rare and I am grateful to have found such a reliable partner in Impressive. My account manager, Vahid and Corbin have been helpful along the way. Highly recommend!

Nigel Sampson
on
Jun 8, 2024

I have been working with the Impressive digital marketing team for over 6 months now and have found them very professional with their reporting and ideas with our google ads. Oliver and Vahid have been great to work with, listening and implementing the best strategies for my business. I can highly recommend them.

Nhat Anh Nguyen
on
Dec 15, 2023

I absolutely love Impressive! Our SEO has improved so much that we're now gaining 2-3 new clients daily, in addition to our returning clients. The best part is that we're outperforming our competitors. We've also switched to Social Media Ads with Impressive, which was one of the best decisions as it has significantly improved our internal workflow and communication. Having one company responsible for all the work has made things much more efficient. What we love most about Impressive is Pedro Angel, our account manager. He is very knowledgeable and explains everything in detail for us to understand. Meetings with him are encouraging, as he sees so much potential in our business and provides useful advice on how we can improve our website outline, retain customers, and enhance customer services. Pedro even responds to us during public holidays and weekends, so we are expecting Impressive to give him a pay raise, as the man has been working 24/7 for our business. If he is not getting it, we will hire him for our company hahah.

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