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Alley Group

Alley Group

Do More With Less
4.7

Melbourne, Victoria, Australia

10-49

2011

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Alley Group is a results-driven digital marketing agency designed to help businesses navigate today’s complex digital landscape. We integrate customer insights, media, creative, measurement, and technology to deliver sustainable growth and predictable profit.

Our Approach: Built for Performance

With increasing competition and media fragmentation, brands need a smarter, data-driven marketing strategy. We focus on full-funnel performance marketing, blending brand awareness with conversion-driven tactics to maximize ROI.

1. Customer Profiling & Insights

We go beyond demographics to map behaviors, motivations, and decision-making, using first-party data and analytics to refine targeting.

  • Data-driven audience segmentation
  • Customer journey mapping
  • Behavioral insights for personalization

2. Performance Media

We use data-backed strategies to deliver efficient, scalable media campaigns across search, social, and programmatic channels.

  • Paid Search & Social – Precision-targeted campaigns for Google, Meta, TikTok & more.
  • AI & Automation – Real-time optimization for better ROI.
  • Full-Funnel Marketing – Balancing brand and performance media.

3. High-Impact Creative

Great marketing needs compelling creative. We optimize ad visuals and messaging to drive higher conversions.

  • Performance-driven ad creative
  • A/B testing to refine engagement
  • AI insights to enhance creative impact

4. Data & Measurement

We ensure every marketing decision is backed by clear, actionable data.

  • Attribution & ROI Modeling – Connecting marketing spend to real business impact.
  • Real-Time Reporting – Custom dashboards with key insights.
  • Predictive Analytics – Anticipating trends for smarter decisions.

5. SEO & Organic Growth

We integrate SEO with paid media for long-term visibility and sustainable traffic.

  • Technical SEO & Site Health – Optimized for better search engine rankings.
  • Content & Link Building – Authority-driven strategies for organic growth.
  • Local & E-commerce SEO – Improving discoverability for businesses.

Why Alley Group?

We combine data, technology, and creativity to deliver real business outcomes. Our agile, full-funnel approach ensures long-term success, helping brands scale efficiently in a competitive digital world.

Looking for measurable growth? Let’s talk.

Budget per project
Starting from $2,500
Project duration
  • More than 6 months
Geographic focus
  • Australia
Languages
  • English
Success stories

Challenge

Melbourne Airport Parking had a low visibility for their parking offerings and were not ready for generative search results which is now Google AI Overview. Their visibility on generative search was poor

Solution

We created supporting content (80 parking blogs) on the website to list Melbourne Airport as the best parking options for all types of use cases (long term, families, pick up/drop off). We acquired links (15 premium links) from popular local Australian domains to enhance MelAir’s domain authority for all things parking. We also improved MelAir’s local visibility by optimising its Google business profiles.

Result

MelAir now shows up on AI Overview for 2k keywords Up 3,700% Over 6 months 87% visibility across all major parking themes including long term parking, hourly parking etc. Maintained top position across all LLM tools with an average rank of 1.2.

Challenge

Levi’s, one of the world’s largest apparel companies and a global leader in jeans, aimed to Migrate Website to improve site speed, product/category organisation and overall user experience. They also wanted to Increase Traffic once fully migrated to Shopify.

Solution

The campaign prioritised technical organisation and content clean-up, with a core focus on addressing legacy web pages that posed risks to organic visibility. Critical to post-migration performance was the optimisation of on-page elements—including page content, header structures, metadata, and image assets—to align with SEO best practices. These efforts were fundamental to maintaining and improving search rankings after the platform transition.

Result

+6.32% increase in organic visibility for tracked keywords Non-branded traffic share (percentage of total traffic) went up by 54% YoY

Challenge

Australia’s largest Home Entertainment retailer, have a huge focus on Black Friday - the biggest sale event of the year. They had their biggest Black Friday from an SEO perspective in 2023. JB Hi-Fi tasked Alley to: Execute an SEO strategy to have an even bigger Black Friday in 2024, after the success of 2023.

Solution

Redesigned and re-optimised the main ‘Black Friday Sale’ page to ensure content freshness/relevance in a highly competitive space. Embedded a YouTube video on the main page, which has been highly successful for other key categories. Complemented this with extensive on-page optimisations that support Black Friday theme. Supported the fully optimised Black Friday pages with backlinks, and Google Business Profile offer posts on all locations.

Result

Organic revenue (search + shopping) improved 26% ($19M) YoY in Nov 2024. Non-branded clicks improved 28% (800,000) YoY. Dominated all ‘Black Friday’ terms. Clicks to our Black Friday sub-category pages +117% YoY.

Our clients
Melbourne, Victoria, Australia agency Alley Group helped Metricon Homes grow their business with SEO and digital marketing
Melbourne, Victoria, Australia agency Alley Group helped JB HI-FI grow their business with SEO and digital marketing
Melbourne, Victoria, Australia agency Alley Group helped Journal Student Living grow their business with SEO and digital marketing
Melbourne, Victoria, Australia agency Alley Group helped Sportsgirl grow their business with SEO and digital marketing
Melbourne, Victoria, Australia agency Alley Group helped Melbourne Airport grow their business with SEO and digital marketing
Melbourne, Victoria, Australia agency Alley Group helped Amart Furniture grow their business with SEO and digital marketing
Our awards
Melbourne, Victoria, Australia agency Alley Group wins Google Premier Partner Award award
Melbourne, Victoria, Australia agency Alley Group wins APAC Search Awards 2025 Silver award
Reviews

5

The average rating is based on reviews from both Google Maps and Semrush.
Elowen Caldwell
on
Oct 18, 2025

We've had a fantastic experience working with Justin and the Alley Group team. Their data-driven approach to SEO, combined with clear communication and measurable results, has made a real impact on our business. They took the time to understand our goals and delivered strategies that actually work. Highly recommend them to any Melbourne business looking for serious growth.

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