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Melbourne, Victoria, Australia
Melbourne, Victoria, Australia
10-49
2009
Spicy Web is an award-winning digital marketing agency doing Good Work for Good People™.
From our office in Melbourne or Frankston on the Mornington Peninsula, we craft custom Craft CMS websites and drive growth across every vertical of digital marketing, including SEO, AI SEO, Paid Media, Google Ads, and Paid Socials. We're selective about who we work with — because the good starts with people, and the results always follow.
Founded in 2009 by Tony Sambell, we exist to provide an uncomplicated, collaborative, and creative approach to building and marketing your business. Our team of professionals is driven by a desire for excellence in design, digital, and marketing.
We design and build fast, flexible websites — and handle seamless platform migrations that preserve your SEO equity from day one. From microsites to enterprise platforms, our 15+ years of experience means clients trust us to deliver every time.
We offer every major ad channel to reach your ideal audience: Google, Microsoft, Meta, LinkedIn, TikTok, and Pinterest Ads.
Our SEO strategies elevate businesses to the top of search results — and now, into AI-generated answers too. AI SEO optimises your brand for LLMs such as ChatGPT and Perplexity, using data and entity optimisation so you're visible wherever search is happening.
Why ambitious businesses partner with Spicy Web:
📊 Transparent performance reporting — no chasing
🎯 Full-funnel digital marketing strategy
🔥 Content and ads that rank *and* convert
🤝 Campaigns handled by real specialists
BOOK A FREE DIGITAL MARKETING AUDIT
One of our senior digital marketing specialists will assess your current site and campaign, highlight issues holding back performance, and outline practical steps to boost leads. No hard sell — just real insight.
$0
2024
0 months
Challenge
With a focus on a progressive and creative education environment, the challenge for the Woodleigh School website was to present an engaging, dynamic, and truly unique digital flagship experience, while balancing the more practical day-to-day needs of a school’s website.
Solution
The website contains endless instances of engaging illustration and animation — we affectionately refer to them as ‘microdoses of joy’. Working with renowned Melbourne-based illustrator Carla McRae, we developed a set of animated illustrations that represent the key stages of education through the Woodleigh School system. These illustrations have been creatively integrated into the website design, ensuring a seamless and intuitive user experience.
Result
The outcome of this project is a user experience that truly pushes the boundaries of what a school website is expected to be. Like Woodleigh School, the new website is one of its kind in its field.
$6,384
2024
5 months
Challenge
Limited budget and complex CMS Many technical SEO changes had to be implemented via MND Victoria's internal teams using documentation from Spicy Web. All content and keywords had to balance search optimisation with the compassionate tone required when discussing MND. MND Victoria had to compete with larger national organisations including MND Australia and FightMND for organic search visibility.
Solution
Resolved sitemap inconsistencies, canonical errors, and improved site hygiene. Deployed structured schema markup for key pages, including Organisation, LocalBusiness, WebSite, Service, and FAQs. On-Page Optimisation. Implemented a strategic off-page SEO plan, building high-quality citations and backlinks to increase domain authority and elevate page-one visibility for key queries. Restructured educational content to both inform and foster empathy, supporting conversion triggers like donations.
Result
SEO Growth +24% increase in page-one keywords +240% increase in SERP features +4% growth in organic users Client Growth +14% increase in donation revenue +213% increase in merchandise revenue +11% increase in people supported
$0
2025
0 months
Challenge
Consolidate high-traffic URLs into a single website that streamlines bookings, inquiries, search, user resources, and information Manage a complex SEO migration, implementing redirects to retain search rankings and credibility Develop an intuitive backend to allow Allens Training flexibility and easy updates Integrate Allens Training’s site with their FindTraining platform for simplified course bookings Build a compliant website that aligns with Australian training provider regulations
Solution
Successfully merged a number of fragmented mini-sites into one unified Craft CMS website. Managed a meticulous SEO migration to preserve Google rankings, refining SEO keyword strategies to improve discoverability. Additionally, launched a collaborative short-term Google Ads campaign with Allens Training to bolster visibility during their marketing push. Seamless Course Booking Integration. Flexible, User-Friendly Backend for Allens Training staff.
Result
The team at Spicy Web has been a pleasure to work with. As a result of their hard work, we now have a fast, user-friendly website that is consistently generating strong traffic. We’ve seen a 400%+ increase in online enrolments and continue to see steady month-on-month growth. Mardi Abernethy, Executive Support, Allens Training
Working with Spicy Web on the paid media campaign for our Faith For Freedom App has been an incredibly positive experience. Their team quickly understood the sensitivity and importance of our mission and translated that into a strategic campaign that significantly improved our online visibility and awareness across our target audiences. Since launching the campaign, we have seen a strong increase in app awareness, engagement, and downloads, along with much stronger reach and visibility across our digital channels. The campaign has helped us connect with audiences we would not have reached otherwise and has strengthened the overall presence of the Faith For Freedom initiative internationally. What we have valued most is the professionalism, responsiveness, and genuine care the Spicy Web team has shown throughout the process. They have been proactive, collaborative, transparent with reporting and insights, and always willing to adapt strategies to achieve the best outcomes. Their team feels like an extension of our own, and their commitment to both results and purpose-driven work has made them an outstanding partner to work with.
Danielle, Dominic and the team at Spicy Web have been amazing to work with for a new website project I led for a not-for-profit organisation. I would highly recommend Spicy Web for their personable approach, really taking the time to understand our brief and goals, and for maintaining open and friendly conversation throughout the entire process. Love our new site!
SpicyWeb helped us build/migrate a new eCommerce site a few months ago and we couldn't be happier. Their communication throughout the whole process was clear and consistent, and they were happy to work within our budget without trying to upsell unnecessary features. Their work was to a really high standard and we've been using the site for 6 months with no issues. Our products are not straightforward and needed a lot of attention to detail when it came to categories, metafields, etc. SpicyWeb handled the site build from start to end with integrity and efficiency which was a lot different to previous experiences we had with other SEO and digital agencies. Would definitely recommend if you're looking to get an eCommerce site taken to the next level or built from scratch.
We worked with Spicy Web on our new PRO website and had a great experience. The team was professional, responsive, and easy to work with, taking the time to understand our needs and deliver a site we’re really happy with. The process was well managed and communication was clear throughout. We’d happily recommend Spicy Web to others.
We’ve been working with Spicy Web for around four months to help increase registrations for our school’s Open Mornings, with the broader goal of lifting applications and enrolments. The team has been fantastic in guiding us through the world of paid media—educating us on the process, managing campaign creation, and optimising ad spend so we can focus on other marketing priorities. Their work has delivered real, measurable results: strong call-to-action responses and increased engagement from prospective families. They also proactively suggest new content ideas (special shout-out to Luke, Pia and Royden for making this happen), which has added even more value to the partnership. Spicy Web genuinely feels like an extension of our team. They’ve taken the time to understand our business, visit the campus, get excited about our journey, and treat our budget with care—adjusting ad spend as if it were their own. We’ve built a great working relationship, and we’ve already engaged them for another stream of work. I’d happily recommend Spicy Web to any organisation looking for an expert, collaborative and results-driven digital marketing partner.
Need more data before you can make a decision and reach out to an agency? Please share your thoughts and suggestions by dropping a line at agencies@semrush.com
We are a boutique team which is BIG on experience - and results! We specialise in all things digital which help our clients generate more sales and leads online.
Melbourne, Victoria, Australia
AI Search Optimization, Marketing Advice +23
Ecommerce, Real Estate +3
Starting from $2,500
Think of us as your in-house growth partner; focused on building, scaling, and elevating your brand. We are a boutique agency with a broad service offering that focuses on impactful digital strategies.
Melbourne, Victoria, Australia
Advertising, Social Media Marketing +7
Ecommerce, Real Estate +1
Starting from $5,000
We work with globally ambitious clients in need of greater certainty in a rapidly changing digital landscape. We drive sustained, measured growth through multi-channel digital marketing campaigns across your owned, paid and earned media.
Melbourne, Victoria, Australia
AI Search Optimization, Marketing Advice +41
Ecommerce, Health & Wellness +3
Starting from $2,500
Our team specialises in SEO, Web Design, Google Adwords, Facebook and Instagram advertising, WordPress/Woocommerce, Shopify and more. With over 20 years of experience, we have seen major changes in how the Internet works. It’s our job to keep up
Melbourne, Victoria, Australia
SEO, Web Development +5
Healthcare & Hospital, Construction +1
Starting from $1,000
Award-winning performance agency specialising in digital marketing that grows your revenue, not your budget. With a team of 80+ experts, we're trusted by leading brands to redefine and drive digital success worldwide.
Melbourne, Victoria, Australia +1
Marketing Advice, Amazon Marketing +46
Ecommerce, Sports & Fitness +3
Starting from $1,000
Work directly with SEO and Google Ads experts determined to supercharge your business. Scale your business sustainably through tailored SEO, Google Ads and Social Ads strategies that turn traffic into $$$.
Melbourne, Victoria, Australia
Advertising, SEO +6
Fintech, Dental +1
Starting from $1,000
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