Insurance SEO SEM works with insurance carriers, brokerages and agencies on search and generative engine visibility.
What makes us different: we measure the answer layer directly. Every month we capture AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity across 163 insurance markets and publish the results free at insuranceseosem.com. Nobody else in the category has this data.
What that research tells us:
Ranking first no longer means being cited. In 95 of the boards we measure, the brand leading organic search is not the brand the AI answer is built from.
Comparison sites are taking the category. Aggregators are 30.7% of cited sources in US auto insurance answers. Agencies are 2.3%.
Local AI recommendations are not stable. Asked the same question three times, ChatGPT named different local agencies each time in 59 of 109 metros.
Services:
SEO strategy and technical audits
Generative engine optimization (GEO) and AI visibility measurement
Topic cluster analysis and content strategy
Local SEO and Google Business Profile
Paid search and Performance Max
Reporting and attribution
Suren Pillai leads the practice. Ten years in SEO across Canada, the US and Singapore, including in-house and agency-side work for insurance brokerages and national brands.
We work with a small number of clients at a time.